Fitness equipment comprise of all machines and monitoring devices required for numerous physical exercises. Fitness exercise’s help in overall weight management and in improving physical stamina along with developing muscular strength. Moreover, physical exercises are also advised during certain medical treatments. The demand of fitness equipment is rising globally due to increasing health awareness. The commonly observed fitness equipment commercially are treadmills, stair climbers, weightlifting machines, stationary bicycles, etc.
The adoption of fitness equipment is majorly driven by the large number of obese people, especially in developed countries. The obese population segment, drives the usage of cardiovascular equipment for weight management. The increased awareness for health & fitness also drives the adoption of fitness equipment, especially favored by increasing gym memberships and in-home equipment sales. The growth in urban population is a key driving factor for the adoption of fitness equipment. Initiatives such as corporate wellness programs also contribute to the growth of the fitness equipment market. A large scale resale of used fitness equipment, limits the growth opportunities in this market. However, the rising demands from developing countries would ensure the overall market growth.
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The market is segmented into types of fitness equipment such as machines for cardiovascular training, strength training and other instruments for monitoring & tracking. The end user segment for the fitness equipment market comprise of home/individual, health clubs and other commercial organizations. A major commercial segment for this market includes equipment procured by hotels, corporate wellness centers at enterprises, hospitals, etc. Geographically, the market is segmented across North America, Europe, Asia-Pacific and Latin America, Middle East & Africa (LAMEA). North America is expected to continue leading the global market throughout the analysis period of 2014 – 2020. The Asia-Pacific region would grow at a rapid CAGR during forecast period 2015 – 2020.
In order to gain a competitive insight of the market, leading players are analyzed in the report along with their key business strategies. The report covers an analysis of key vendors such as Precor, Paramount, Cybex, Nautilus, ICON Health & Fitness Inc., Fitness EM, Johnson HealthTech, Impulse Health, Technogym, Brunswick Corp. and Torque Fitness LLC.
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