Wednesday, June 8th, 2016 - Market Study Report adds “Europe PUR Hot Melt Adhesives Market Segmented by Type, End-User Industry and Geography Trends and Forecasts (2015-2020)” new report to its research database.


Europe PUR Hot melt adhesives Market was valued at USD 224.19 million in 2015 and is expected to reach $309.77 million by 2020 showing a Compound Annual Growth Rate (CAGR) of 6.68% in the forecast period. North America has the largest Market for PUR hot melt adhesives, followed by Asia-pacific and Europe. Europe is expected to record the slowest progress globally, owing to a fairly stagnant Adhesives Market in the region.


The Europe PUR hot melt adhesives Market has bee Segmented on the basis of type into non-reactive and reactive. On the basis of application, the Market has bee Segmented into packaging, hygiene products, automotive, furniture, footwear, electronics, textile, bookbinding, and others. On the basis of geography, the Market has bee Segmented into countries namely Germany, UK, France, Italy, Spain, Netherlands and Portugal.


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Polyurethane reactive (PUR) hot melt has a combination of different positive attributes found in various, unique adhesives. PUR hot melt is not found in the normal form of a glue stick or bulk pellet, instead, it is melted from a solid prior to application and is commonly dispensed from a 10oz tube similar to caulking adhesive. PUR hot melt solidifies through moisture in the air to form a super strong bond that does not re-melt.


PUR glues are a recent development for perfect binding and are largely different from the EVA and SBR (styrene butadiene rubber) hot melt. They polymerize when applied so that they form much stronger bonds than the traditional hot melt. They also possess superior flexibility and can withstand a larger range of temperature. They are expensive than traditional EVA hot melt (2-4X) but application rates are much lower. Transitioning to reactive hot-melt polyurethane (PUR) offers various companiesa way to stay relevant and competitive.


Growth of the Market is driven by increasing number of end user industries in the region. Market users for adhesives and sealants vary from construction to packaging and labeling, including automotive industry, footwear, transportation, Assembly, Consumer DIY and woodworking. Growth in the Market over the next few years will be driven by growing product penetration in new application Market ts, product differentiation and innovations.


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However, the volatility in raw material prices provides a major challenge on the global PUR hot melt adhesives Market by 2020. Raw materials for adhesives are polymeric materials may be naturally occurring and synthetic. Natural polymers like starch, gelatin, asphalt, bitumen natural rubber & resin and synthetic polymers like vinyl & acrylics have witnessed a volatility in raw material costs, in recent years. Growing volatility in the prices of raw materials has increased pressure on margins of adhesives manufacturers.


Market players, in this region, are keen to expand their product portfolio and offer it to consumers at competitive prices. The major Market players are focusing on R&D activities to innovate products under the regulations of EPA and REACH. Other development strategies opted by Market players include signing agreements and collaborations to optimize their distribution chain in growing economies.


Few of the companiesprofiled in the PUR hot melt adhesives Market report include leading global industries such as 3M Corporation, Avery Dennison Corporation, Beardow & Adams (Adhesives) Ltd., Bostik Inc., Dow Corning Corporation, Evans Adhesive Corporation Ltd, H.B. Fuller, Henkel AG and Huntsman Corporation.


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