Tuesday, November 23rd, 2010 - Microsoft Australia
Predicted to be one of the most significant consumer electronic product launches in history, Xbox Kinect’s world first technology features a revolutionary sensor which allows full body play for the first time.

Instead of using a traditional controller and pressing buttons, the player’s full body is captured by the Kinect sensor, enabling their movements and gestures to control the action.

By freeing people from the boundaries of a controller, Kinect brings entertainment to life in extraordinary new ways, getting people off the couch and using movement they intuitively know in real life to interact with the game. See a ball? Kick it. Control an HD movie with a wave of the hand. Want to join a friend in the fun? Simply jump in.

“This is the most transformative product launch in the history of our business,” said David McLean, General Manager of Xbox, Microsoft Australia and New Zealand.

Microsoft has already sold 1 million Xbox Kinect sensors worldwide in the 10 days since its US launch on November 4, on track to reach its forecast of 5 million units to be sold worldwide prior to Christmas.

“Kinect has incredible appeal to people of all ages and will introduce Xbox to millions of Australians, especially those who have never before picked up a controller. Additionally, when we combine Kinect with our Xbox LIVE capabilities, games and movies are all available on demand†, at the wave of a hand,” said Mr McLean.

“There’s no question Kinect will be one of the most sought after gifts this year – retailers are even re-configuring their stores for Kinect and investing to ensure they can meet demand. Kinect is flagged as one of their big-sellers these holidays,” added Mr McLean.

Kinect also has the seal of approval from international footballer, father of three and the Commonwealth Government’s Healthy Living Ambassador, Harry Kewell – an Xbox enthusiast who hopes Kinect will encourage kids to become more active via technology.

“I’m a massive supporter of getting kids off the couch,” said Mr Kewell.

“Kids love computer games and to see what Xbox has done is fantastic. This gives the opportunity for kids and parents to get involved by being active, jumping around and having a great time. This will transform the way families get together on a Sunday afternoon,” concluded Mr Kewell.

Fitness expert, best-selling author and The Biggest Loser television personality Michelle Bridges is also enthusiastic about her role in Kinect, appearing as an “avatar” in the game Your Shape: Fitness Evolved.

“I’m so excited that I’ve had this opportunity to be involved in such forward-thinking technology, that we can now take training and make it virtual. I now become your personal virtual trainer within the game,” said Ms Bridges.

“This is so revolutionary and a massive step in making fitness fun and also accessible. With workouts personalised for your body, your fitness level, and your goals, you can now get fit and healthy within the convenience of your own home,” concluded Ms Bridges.

With 19 Xbox Kinect games available by Christmas, including Kinect Adventures, Kinect Sports, Dance Central, Your Shape: Fitness Evolved, Harry Potter and the Deathly Hallows, and Kinectimals,* Mr McLean predicts living rooms across Australia will soon be transformed into fitness rooms, dance clubs and sports stadiums.

“Given our complete product offering, including Kinect, Xbox LIVE, Foxtel on Xbox 360 and a great line up of blockbuster games, we are thrilled that Xbox can now become the ultimate entertainment experience in the home, bringing families together this Christmas,” concluded Mr McLean.

With more than 1.2 million Xbox 360 consoles currently in households across Australia, console owners1 can purchase the Kinect sensor for A$199.00 (RRP)** packaged with the Kinect Adventures game.

Additionally, new customers to Xbox will have an all-in-one opportunity to jump in with a new offer from participating retailers for A$449.00 (RRP)** featuring:
• The all new Xbox 360 4GB console
• Kinect sensor
• Kinect Adventures game

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About Xbox 360
Xbox 360 is a premier home entertainment and video game system. This holiday, with the addition of Kinect, Xbox 360 will transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to some of the best and broadest games as well as a large on-demand library of standard- and high-definition movies, and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends fantastic content with an online social network of 25 million Xbox LIVE members to create a brilliant entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-AU/

About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games and movies and social entertainment. With an active community of 25 million people across 35 countries, Xbox LIVE lets you play games, and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With Xbox LIVE and Xbox 360, you have instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE and services for your country can be found online at http://www.xbox.com/en-AU/live

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential. Xbox 360, the Xbox 360 logo, Xbox LIVE are trademarks of the Microsoft group of companies.
Meghann Dengate
P: 02 9818 9311
M: 0409 901 809
W: www.microsoft.com.au

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xbox kinect, microsoft, kinect, xbox 360, xbox australia, console games, video games, family gaming

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