Tuesday, June 7th, 2016 - WiseGuyReports

Access full Report @ Global (Us, EU, Philippines & UAE) Air Freshener Market - Opportunities and Forecasts, 2014 - 2020

Description

Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fuelled by the rapidly increasing car sales and rise in pet ownership, worldwide. Consumers’ willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers. However, the lack of awareness about availability of different types of products in the market is restraining the market growth. Increasing preference for the use of natural fragrance and growing popularity of aromatherapy, offer several market opportunities to the players operating in the market.

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Air Freshener market is segmented on the basis of product type, application, sales channel and geography. Product type segment covers sprays/aerosols, electric air fresheners, gel, candle, and other air fresheners. The application segment includes residential, corporate offices, cars and others. On the basis of sales channel, the market is classified into retail and business-to-business channel. Based on geography, the market is segmented into North America, Europe, Asia Pacific and LAMEA.

The market is expected to grow at a CAGR of 2.8% during the forecast period 2015 - 2020. Sprays/aerosol segment held the largest market share in 2014, followed by electric air fresheners. In 2014, world air freshener market was dominated by Europe; however, Asia-Pacific is expected to register fastest growth during the forecast period.

The key players operating in the market, include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players are concentrating on development of organic air fresheners.

Key Benefits

The study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the market 
Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market 
The report provides information regarding key drivers, restraints and opportunities with impact analysis 
Quantitative analysis of the current market and forecast during the period of 2015–2020 have been provided to highlight the financial appetency of the market 
Porter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market 
Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain 
AIR FRESHENER MARKET SEGMENT AND SCOPE

The world air freshener market is segmented on the basis of product type, application, sales channel and geography.

By Product type 
Sprays/Aerosols 
Electric Air Fresheners (Plug-In) 
Gel Air Fresheners 
Candle Air Fresheners 
Other Fresheners (Liquid, solid, pot pourri, papers, vents, clips and crystal beads) 
By Application 
Residential 
Corporate offices 
Cars 
Others (Hotels, Malls, hospitals, railways, public bathrooms, theaters, government buildings & Institutions) 
By Sales Channel 
Retail 
Business to Business 
By Geography 
North America 
Europe 
APAC 
LAMEA 

Key Players

Procter & Gamble Co. 
Reckitt Benckiser Inc. 
Henkel KGaA 
Church & Dwight Co. Inc. 
Car-Freshener Corporation 
SC Johnson & Son Inc. 
Kobayashi Pharmaceutical Co. Ltd. 
Godrej Household Products Ltd. 
Farcent Enterprise Co. Ltd 
Jarden Corporation

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BY GEOGRAPHY, 2014-2020 ($MILLION) 

TABLE 2 WORLD AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPE, 2014- 2020 ($MILLION) 
TABLE 3 WORLD SPRAYS/AEROSOLS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 4 WORLD ELECTRIC AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 5 WORLD GELS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 6 WORLD CANDLES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 7 WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 8 WORLD AIR FRESHENERS MARKET REVENUE BY APPLICATION, 2014- 2020 ($MILLION) 
TABLE 9 WORLD RESIDENTIAL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 10 WORLD CORPORATE OFFICES AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 11 WORLD CAR AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014- 2020 ($MILLION) 
TABLE 12 WORLD OTHERS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 13 WORLD AIR FRESHENERS MARKET REVENUE BY SALES CHANNEL, 2014-2020 ($MILLION) 
TABLE 14 WORLD RETAIL AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 15 WORLD BUSINESS TO BUSINESS AIR FRESHENERS MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION) 
TABLE 16 NORTH AMERICA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION) 
TABLE 17 EUROPE AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION) 
TABLE 18 ASIA-PACIFIC AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014-2020 ($MILLION) 
TABLE 19 LAMEA AIR FRESHENERS MARKET REVENUE BY PRODUCT TYPES, 2014- 2020 ($MILLION)
TABLE 20 SNAPSHOT OF THE PROCTER & GAMBLE COMPANY 
TABLE 21 SNAPSHOT OF RECKITT BENCKISER GROUP PLC 
TABLE 22 SNAPSHOT OF GODREJ CONSUMER PRODUCTS LTD 
TABLE 23 SNAPSHOT OF FARCENT ENTERPRISE CO. LTDFIG. 1. TOP IMPACTING FACTORS 
FIG. 2. TOP WINNING STRATEGIES 
FIG. 3. TOP INVESTMENT POCKETS 
FIG. 4. PORTERS FIVE FORCES ANALYSIS 
FIG. 5. MARKET SHARE ANALYSIS, 2014 (%) 
FIG. 6. URBAN MSW GENERATION BY REGION 2014-2025 (TONNES PER DAY) 
FIG. 7. AEROSOL AIR FRESHENER PRODUCTION IN SELECTED EUROPEAN COUNTRIES 2014, IN '000 OF UNITS 
FIG. 8. GLOBAL FIRST 2000 COMPANIES, 2014 
FIG. 9. CAR SALES IN SELECTED COUNTRIES, (2014-2015) 
FIG. 10. GLOBAL NUMBER OF HOSPITALS BY REGION WISE, 2015

.....

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Keywords

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