The 2016 study has 380 pages, 121 tables and figures. Worldwide Social Media Messaging markets are poised to revolutionize communications by evolving a lifestyle support platform that has broad capabilities to connect people.
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Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Social media platforms that have been adept at moving to embrace the mobile revolution in user adoption. The smart phone can do everything. Messaging is the preferred medium of the smart phone.
Social media messaging usage is dependent on opening and engaging with the app. Message platforms are the most used apps globally. Social media messaging has transcended simple communication and become a platform for gaming, commerce and payment, media, taxi services and beyond. As these trends play out globally, mobile messaging leaders are evolving into central communication hubs.
Social messaging platforms leverage smart phones to deliver an increasingly broad set of lifestyle functions. Tencent (TCEHY) in China owns WeChat. This dominates the messaging market. Chat apps are widely used for shopping in China. They make consumer goods more available. In the U.S, Americans have access to brick-and-mortar shopping options.
Social media messaging supports the sharing of information. Social media messaging companies enable marketers to display advertising, and provide development platforms for application developers. Social media messaging companies compete to attract, engage, and retain people who use a digital screen to share information. The aim is to attract and retain marketers, and to attract and retain developers to build compelling mobile and web applications that integrate with products.
“Users of social media messaging platforms are delighted with the effectiveness of texting. It works in real time, but without the interruptions created by a voice call. Building more functionality on the messaging platform will achieve key milestone in telecommunications. The platforms are evolving an e-commerce component.
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As the e-commerce platforms evolve, the SOA once and only once delivery messaging will become a key aspect of the messaging platforms, providing an opportunity to transform the communications industry by adding a retail component. Social networks provide an intuitive base for communications, people generally want to talk to people they know and to buy things recommended by people they know.
New platform components and new designs are bringing that transformation forward. By furthering the growth of innovation message text users can get better connections to their friends and colleagues. By enhancing the platform and the user experience customer bases are going over one billion, creating the prospect that the entire market will grow rapidly.”
The worldwide market for social media messaging platforms is $8.6 billion anticipated to reach $27.2 billon by 2022.
The complete report provides a comprehensive analysis including user numbers for those generating revenue, and counting separately, the much larger number of users not generating revenue. Segment analysis looks at texting, games, video, and e-commerce revenue, providing users, market value, forecasts, as well as a detailed competitive market shares and analysis of major players’ success, challenges, and strategies in each segment and sub-segment. The reports cover markets for social media texting platform specialties and sub-specialties.
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Baidu, Tencent Wechat, Facebook Whatsapp, Daum Kakao, IBM
Apple, Baidu, Blackberry, Daum Kakao, Facebook, Fiorano, Five, Fujitsu, Google, Hike, International Business Machines (IBM), Kik, Naver / Line, Microsoft, NetDirect, Newcall / Nimbuzz, Owler, Rakuten, Snapchat, Software AG, Tango, Tawkers, Tencent, Tencent WeChat, Tibco, Tumblr, Twitter, Yahoo, Yik Yak, Yolodata, Weather Messaging
Table of Contents
Social Messaging Description and Market Dynamics
Social Messaging Market Shares and Forecasts
Social Messaging Product Description
Social Media Messaging Technology and Research
Social Media Messaging Company Descriptions
List of Tables and Figures
Table ES-1 Social Messaging Mapping
Table ES-2 Social Media Messaging Market Driving Forces
Table ES-3 Social Messaging Age Group Driving Forces
Table ES-4 Social Messaging Advantages Derived from Communication Offset from Real Time
Table ES-5 Media Platforms for Marketers
Table ES-6 Social Media Messaging Media Platform Features
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