Subscriber data is a principal asset held by network carriers. Subscriber Data Management (SDM) allows carriers to consolidate and manage their cross domain subscriber data encompassing access preferences, authentication, services, identities, location, and presence into unified data repositories.
Besides enabling considerable OPEX reductions and allowing carriers to deliver more personalised services, thereby reducing churn, SDM can effectively transform carriers into brokers of subscriber identity, both for their own services and for third parties such as content providers, mobile advertisers or retailers.
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As Carriers worldwide devise emergent strategies on network modernization including LTE (Long Term Evolution), Fixed Mobile Convergence (FMC) and IMS (IP Multimedia Subsystem) investments, SDM is rapidly gaining popularity. The SDM software and services market is expected to grow at a CAGR of nearly 30 % from 2011 through 2016, eventually accounting for nearly 2 Billion USD in revenue.
The report presents an in depth assessment of the next generation SDM solutions market. Besides analyzing the business case, vendor strategies and the technology behind SDM, the report also presents revenue forecasts for the SDM market from 2012 till 2016 at a regional as a well as global scale.
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