Tuesday, November 2nd, 2010 - Land Rover Australia
***Sydney, Australia, October, 2010***

Land Rover today announced the launch of 'Pulse of the City', an iPhone app that anticipates the launch of the new compact SUV Range Rover Evoque. The 'Pulse of the City' app lets users create a unique and stunning data visualisation of their journeys across ten cities worldwide.

In a world first, the 'Pulse of the City' app will launch on the iPhone (Android available from mid November) and will use GPS tracking to record the collective movements of people within the ten cities. Users will be sent a graphical representation of their journey which they can display on the Evoque launch website, http://www.helloevoque.com/.

End-users will be invited to join 40+ 'City Shapers' including influencers Daisy Lowe, Henry Holland, Georgina Chapman, Jessica Schwartz and Dylan Jones to download the app for free. City Shapers will also be able to add comments about their favourite places, hot spots and journeys, creating a real time, evolving pulse for each city.

As the 'Pulse of the City' grows, Range Rover will be asking its 'City Shapers' and users of the app about their connection to their city. Questions including 'What inspires you about your city?' and 'What are people talking about in your city today? will be posed each month, with the information from each city gathered to build a portrait of the urban landscape.

The 'Pulse of the City' app uses the new iOS4+ operating system's ability to run background applications, thereby allowing users to start the app and leave it running whilst using the phone to take calls or browse the web. It uses the enhanced GPS capabilities of the new OS to track each journey more accurately, making the final visualisation a true reflection of a user's movement. The app will let users come back to saved journeys, pause the journey they are viewing and then share their journey via Facebook, Twitter and e-mail.

The app is inspired by the new Range Rover Evoque and cities, such as Sydney, Australia, that in turn inspired its design. The key cities featured include London, New York, Berlin, Paris, Madrid, Milan, and Moscow with additional cities added in November 2010.

The Range Rover Evoque is a new smaller, more eco friendly, urban SUV which will appeal especially to a younger, urban-minded driver. Its design is inspired by city architecture and is being launched in key cities around the world.

The 'Pulse of the City' app will also soon be available for the iPad and Android phones.

For further information about the Range Rover Australia collection of luxury and performance 4WDs and the Range Rover Evoque compact SUV, please contact:

Tim Krieger
Marketing and Public Affairs Manager
Land Rover Australia
Phone: +61 2 9020 1505
Email: [email protected]

Website: http://www.landrover.com/au/en/rr/new-range-rover/

Contact Profile

Land Rover Australia

Land Rover Australia manufactures authentic 4x4 vehicles, including luxury cars, which represent true 'breadth of capability' across the entire model range. Defender, Freelander 2, Discovery 4, Range Rover Sport and Range Rover Vogue each define the world's 4WD and off-road vehicle sectors. The new SUV, the Evoque, will wow the compact SUV sector.
Land Rover Australia
P: 1800 625 642
W: www.landrover.com/au/en/lr/


range rover evoque, compact suv, Australia, performance 4wd, luxury 4wd



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