Wednesday, May 25th, 2016 - NewsMaker

McDonald's Elevates Its Burgers to Art During a Facebook Live Video Event

OAK BROOK, IL -- (Marketwired) -- May 24, 2016 -- The Big Mac is one popular burger and an icon on McDonald's menu. The Big Mac first appeared as a small-market rollout in 1967, and the following year was available nationwide. Many generations do not know a world without the Big Mac. And though we all know what makes a Big Mac stand out from any other burger, you may want to deconstruct the ingredients from its world-famous jingle.

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.

From a double-layer of sear-sizzled 100 percent real beef with hand-harvested iceberg lettuce grown in Salinas Valley in California. The burger is topped with American cheese, pickles, savory onions and served on a toasted sesame-seed bun. Each Big Mac patty is seasoned to perfection with salt and pepper in our kitchens. The special sauce makes it so special and gives it the perfect, unique taste that only the Big Mac can deliver.

"The Big Mac recipe remains unchanged since its introduction," said Chef Dan Coudreaut, McDonald's USA Executive Chef and Director of Culinary Innovation. "The classic combination of ingredients remains timeless and customers around the world continue to enjoy its signature taste."

How are you celebrating National Hamburger Day?

In advance of National Hamburger Day, May 28, 2016, McDonald's will elevate its delicious burgers to a whole new art form during a Facebook Live video event starting at 2pm CT/3pm ET on Wednesday, May 25.

During the live-streaming event, improvisational artist Bevin will tease viewers' taste buds as he reveals three paintings inspired by the Big Mac or Quarter Pounder with Cheese. To help fulfill the perfect buyers' cravings, following the Facebook Live event paintings will go up for auction on eBay with 100 percent of proceeds going to Ronald McDonald House Charities.

"Inspired by National Hamburger Day, McDonald's is paying tribute to the oh-so-delicious Big Mac and Quarter Pounder with Cheese by immortalizing our favorite burgers, created with the highest standards of quality, into pieces of art while giving our customers the chance to own their own piece of McDonald's nostalgia," said Paul Matson, McDonald's Director of U.S. Social Engagement.

Viewers can expect to be captivated by the soothing and serene depictions of McDonald's 100% beef burgers through a series of unexpected surprises and improvised moments while Bevin attempts to paint his own burger muses -- the Big Mac and Quarter Pounder with Cheese -- though he'll leave the actual art being auctioned off to the professionals.

"We are constantly on the lookout for interesting and innovative ways to interact with our customers. Facebook Live video gives us an exciting new way to bring together burger lovers in a shared experience centered on some of our most beloved menu items," continued Matson.

For those who miss the Facebook Live event, the video will be available to view on McDonald's Facebook page. The eBay auction will remain open until noon on Saturday, May 28.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=3012353

Contacts:
Becca Hary
[email protected]
630-623-7293

Jeanette DeBartolo
[email protected]
630-623-7584 


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Celebrate National Hamburger Day Big Mac Side Art

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