Tuesday, October 26th, 2010
$35,000 returned to partners since start of AVG Direct Renewal Guarantee program in March.

Melbourne, 26 October 2010 –AVG (AU/NZ), the Australian, New Zealand and South Pacific distributor of the award-winning AVG anti-virus and internet security products, has already returned over A$35,000 to more than 10% of AVG Resellers through its Direct Renewal Guarantee (DRG) program in the first six months of operation.

Announced in March 2010, the DRG initiative rewards AVG (AU/NZ)’s resellers when their customers renew, increase or upgrade their licence, directly via the AVG (AU/NZ) web site - www.avg.com.au. The DRG overcomes resellers’ concerns about losing revenue when customers respond to renewal communications and renew directly with AVG (AU/NZ).

Michael Dowling, Corporate Sales Director for AVG (AU/NZ), said: “The AVG Direct Renewal Guarantee is resonating with resellers. In just a few months it’s had a really positive impact on our relationship with all our active resellers, building their trust and, very importantly, showing them we’re listening.

“In our recent reseller roundtable event we were delighted at the strong endorsement our resellers gave it. They think it’s fantastic that we responded so resoundingly to their concerns about sustainable levels of income and profitability from our reseller program.”

Queensland reseller LowCost IT from the Gold Coast received one of the largest quarterly commissions, and in receiving his $1,540 cheque from AVG, Jodi Brown, General Manager, said: “Dealing with AVG is always a pleasure, and since the DRG program has been in place it has taken all the worry out of the renewal process. The website is awesome, the tracking and customer database is so user friendly. I deal with a lot of vendors and distributors on a day to day basis, and AVG (AU/NZ) is certainly one of the easiest to do business with. Keep up the great work.”

With the AVG Direct Renewal Guarantee program providing a very attractive incentive, and having recently added extra resources to help grow and support its network, AVG (AU/NZ) is well on track to sign its 4,000th reseller in early 2011.

While costly to AVG (AU/NZ) in the short term, the DRG program is proving to be a powerful tool in enhancing reseller engagement. “Reseller loyalty and engagement is a fundamental foundation of our reseller program, so we are always looking for ways to add value,” Dowling said.

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AVG resellers benefit from Direct Renewal Guaranteee Program

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