LeTV is the first online video service company in China to make forays into hardware. Since the launch of its set-top box C1S in 2012, the company has further released Super TV X60 and S40 in 2013, three new Le smartphones in April 2015, three new smart bikes in August and VR headsets in December. As the original "LeTV" brand soon failed to represent its myriad businesses and products under such rapid expansion, the company underwent a major rebranding to LeEco in January 12, 2016. At the same time, the rebranding has prompted the name change of LeTV.com to Le.com. Since then, LeEco has been dedicated to an ecosystem complete with "platform, content, devices, and applications" and is gearing up to become a global player with plans to build a LeEco world based on co-creation, co-development and co-sharing.
Complete Unveiling the Strategic Development and Investment Deployments of LeEco is available at
List of Topics:
Background of LeEco and its ecosystem, which covers smartphone, TV, smart bikes and VR headset and includes its three strategic goals
Development of LeEco in terms of product strategy, subsidiary performance, and investment decision-making. Analysis of LeEco's risks involved in moving into so many areas into one
Alibaba, Amazon, Apple, Aston Martin Beijing, Baic Motor, Baidu, Bank of China, Beijing Dianzhuang Technology, Brightcove, BYD, Chinese Football Association, Coolpad, Dailymotion, Dang Dang, Dell, Deluxe, DongFang, EchoStar, Enlight Pictures, Equinix, Ericsson, Faraday Future, Foxconn, GAC Toyota, Goggle, Hua'er Film and Television, Huawei, Hulu, Hutchison Global Communications Limited, iQiyi, JD Mall Le Cloud, Le Credit, Le Music, Le Sports, Le Super Car, Le View Mobile, Le Vision Pictures, Lenovo, Leshi Zhixin. LeTV, Major League Baseball, Meizu. Merrill Lynch, crosoft Azure,Netflix, Orange, QQ, QuickPlay, SAIC Motor, Sohu, TCL, Telefónica, Telstra, Vancl, Volkswagen China, Win IPTV, World Sport Group (WSG), Xiaomi, Yidao, Yongche, Youku Tudou, Zhangyu.tv
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Table of Contents
1.The Rebranding of LeTV to LeEco
1.1 LeEco's Strategic Goals
1.1.1 Strategic Goal #1: Globalization
1.1.2 Strategic Goal #2: Open Ecosystem
1.1.3 Strategic Goal #3: From Synergy to Convergence
2. LeEco Is Headed Towards the Right Direction
2.1 LeEco's Low-Cost Devices Bundling Membership Services is Showing Signs of Success
2.2 LeEco Subsidiaries Continues to Receive Record-Breaking Funding
2.3 LeEco is Ambitiously Making Sound Investment Decisions and Poaching Talent from Everywhere
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3. The Need for Large-Scale Capital Investments May Put a Toll on LeEco's Path to Globalization
3.1 Unable to Replicate Its Success Overseas, LeEco May Struggle Ahead of Its Global Expansion
3.2 LeEco's Need for Large-Scale Capital Investment Underlines Mounting Financial Concerns
Glossary of Terms
List of Companies
List of Tables
Table 1: LeEco Strategic Investments and Alliance Partners
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