Thursday, May 19th, 2016 - NewsMaker

Teams With NextiraOne to Bring New Cloud-Based PBX and Unified Communication Solutions Quickly to Market

GAITHERSBURG, MD and PARIS, FRANCE--(Marketwired - May 19, 2016) - BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, has announced that it is expanding its BroadCloud managed hosted service to France.

By leveraging BroadSoft's expertise in delivering cloud UC services, service providers in France can capitalize on the transition to cloud-based Unified Communications (UC) services by businesses of all sizes, from micro-businesses to large enterprises. The French cloud UC market is set to enter a period of rapid expansion, with the market set to grow at 19% CAGR over the next five years, from EUR 44MM in 2015 to EUR 106MM in 20201.

One service provider looking to capitalize on this market opportunity is NextiraOne, which has selected BroadSoft's UC-One® to power its new cloud-based PBX and UC solution. NextiraOne easycollab Cloud is aimed at small-medium businesses (SMB) from 20 to 250 users. SMBs represent 74% of the cloud market, yet only 6% of SMBs currently use cloud services -- below the average of 10% for Western Europe.2 easycollab Cloud allows businesses to improve their performance through better interactions between employees, suppliers and customers. It integrates telephony, video, single number, presence management, audio and video group conferences, and collaboration screen-sharing, giving customers a scalable UC solution with advanced and seamless mobile capabilities to meet their needs as they grow.

"easycollab Cloud is a critical part of our ongoing plans to establish ourselves in the local market as having the most robust cloud PBX and mobile UC service offerings for the SMB market," said Danièle Lepeltier, Marketing and Innovation Director, NextiraOne. "Our relationship with BroadSoft has been essential to the rapid design and delivery of the new service. We're now able to propose a simple and clear offer to SMBs that enables their end customer to migrate away from expensive and complex premise-based PBX solutions, provide on-demand flexibility, and enhance workforce productivity, team collaboration, and mobility."

BroadCloud provides service providers like NextiraOne with a managed, end-to-end operating platform, which supports the full life-cycle of the business customer -- from initial quote to service activation to support processes. BroadSoft's UC-One enables voice, high definition audio and video, instant messaging and presence, conferencing, call logs, and collaboration with screen-sharing for business to be available on a single interface -- regardless of the user's preferred devices or type of connectivity (mobile, fixed-line, etc.).

Taher Behbehani, chief digital and marketing officer, BroadSoft, highlights the market need and opportunity for this solution: "Worldwide businesses are rapidly embracing cloud unified collaboration solutions due to their superior economics and flexibility. In our recent user survey, service providers predicted that the cloud collaboration global market would grow 6x by 2020 and one-third of SMBs would deploy 100% mobile solutions."

Craig Decker, managing director, sales, EMEA, BroadSoft, explains why BroadCloud will be a valuable addition to the French market: "Our proven carrier-class cloud UC services and innovation give service providers like NextiraOne the confidence and flexibility to meet the communications and collaboration needs of businesses of all sizes. Businesses in France will now be able to help their employees communicate and collaborate from any location, at any time, using any device."

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1 "MZA - Hosted-Cloud Business Telephony 2015 - World; September 2015.

2 As above.

Forward-Looking Statements:
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "will," "can," and "enable" and other similar terms and phrases and include, among others, statements regarding the benefits to NextiraOne's customers resulting from the use of UC-One in NextiraOne's service offering to its small and medium business end-users. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of UC-One by NextiraOne in its product offerings, as well as those factors contained in the "Risk Factors" section of BroadSoft's Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft's other filings with the SEC. All information in this release is as of May 19, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:
BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.

For additional information, visit

About NextiraOne:
NextiraOne is an independent and leading service company, integrating and managing companies' digital streams. A NextiraOne design, installs, maintains and supports business solution and communication services for over 20,000 private and public sector customers. Using its expertise in leading-edge Communications and Collaboration, Digital Infrastructures, Security and Services, NextiraOne helps its customers in their digital transformation.

Headquartered in Paris, NextiraOne has a direct sales and service presence in France with 44 locations, more than 1300 employees, including 850 qualified experts.
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Contact Information

Media Contacts for BroadSoft:

Brian Lustig
Bluetext PR for BroadSoft US
+1 301.775.6203
[email protected]

Andy Crisp / Jon Bawden / Kate Anderson
Cohesive for BroadSoft UK
+44 (0) 1291 626200
[email protected]

Terry Alberstein
Navigate Communication
+61 (0) 458-484-921
[email protected]

Media Contacts for NextiraOne:

Melanie Da Rui
[email protected]
T +33 (0)1 41 05 44 04

Victor Esteves-Sousa
[email protected]
T +33 (0)1 41 05 44 47


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BroadSoft Announces BroadCloud Expansion Into France


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