The fragrance is one of the most important accessories of the personal care. Almost every working women prefer to apply fragrance in any form or the other.
The fragrance market is segmented based on product types such as fruity fragrances, citrus, oriental and woody among others.
The fragrance demand has increased worldwide. The growth in Perfume market is influenced by an increase in deposable income of the consumers. Emerging Countries such as India, China among others are the primary target markets of marketers. The changing life style is a major driver of the market for fragrance. Women prefer to use different fragrance based on occasions. Working women experiments with different varieties especially. Celebrity and designer league has the maximum growth and opportunity.
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Perfume is one of the luxury products that attracts many consumers due to its affordability over other luxury products. To attract maximum consumers, perfume producing companies are focusing on attractive packaging such as Travel-size products spray pens for women and in the forms of roller balls and extensive advertisement programs. Asia pacific is expected to be the fastest growing geographies in terms of consumption of fragrances globally from 2013 to 2019. The cost of perfume is based on the concentration of oil used in making perfumes. Geographically Europe is the leading market in terms of the size of the market by 2013. Consumers are favoring environment-friendly and natural products over chemical extensive perfumes and deodorants. Hypermarkets and Supermarkets department stores are expected to be the most preferred distribution channels due to changing lifestyles and shopping habits of people in the forecast period.
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The key players in the global female fragrance market are Procter & Gamble. Chanel SA, Coty, Inc., Elizabeth Arden, Gucci Group NV, Gianni Versace S.p.A, Fifth & Pacific Companies, L'oreal SA, Puig Beauty & Fashion Group S.L, and Revlon and Bulgari Parfums among others.