Thursday, October 21st, 2010 - Sensis
Local business and restaurant searches powered by Sensis, publisher of Yellow Pages(R) in Australia

CALGARY, ALBERTA and MELBOURNE, AUSTRALIA--(Marketwire) - Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE: MMC), a provider of mobile local search services, today announced the launch of its multi-award-winning Poynt local search application for BlackBerry® smartphones in Australia.

Sensis is the publisher of Yellow Pages® in Australia and is the country's leading directories information resource. Yellow Pages® connects Australian buyers and sellers and can be found across a powerful multi-channel network of products and services including print, online, mobile, voice, search engines and online mapping sites.

Poynt is an all-in-one, easy to use local search application that enables users to discover the local area around them by connecting with businesses, retailers, restaurants and movie theatres. Poynt makes it easy for consumers to view search results on an interactive map, get driving directions, check the weather, see showtimes and watch movie trailers - all from within one intuitive application.

Users can search business listings by keyword or category, find movies by title, theatre, genre, or nearest location. The app also enables users to discover nearby restaurants, search by restaurant name or even by cuisine.

"Whether you are looking for directions to the nearest florist, info on nearby places to eat, or a listing of movies along with trailers, Poynt for BlackBerry smartphones provides the easiest way to explore and enjoy your local area," said Andrew Osis, CEO of Multiplied Media. "We're looking forward to hearing from users in Australia as they discover new places across town or around the corner."

"At Sensis, we're always looking for new ways to put our Yellow Pages® advertisers in front of more buyers and helping buyers find local businesses anywhere, anytime and in any way they choose," said Thomas Arthur, General Manager, Product, Sensis. "Poynt launching in Australia with our Yellow Pages® content provides another great way for us to deliver value to our Australian small businesses customers."

Poynt is seamlessly integrated with the BlackBerry® Application Platform, allowing users to add searched addresses to the BlackBerry® Address Book, schedule and add events to the BlackBerry® Calendar and even invite address book contacts to events. Poynt also shows users how to get to a selected location utilizing BlackBerry® Maps or Google Maps Mobile. Poynt also integrates with Universal Search on BlackBerry smartphones running the new BlackBerry® 6 operating system.

Poynt is now available to Australian users on BlackBerry® App World ( or via Over the Air download through the BlackBerry® smartphone browser at

Poynt is also available as a free download for BlackBerry® smartphone users on BlackBerry App World(tm) or via Over the Air download at to users in Canada, the United States, Germany, the United Kingdom, Italy, France and Spain.

About Multiplied Media Corporation
Multiplied Media ( has developed the award-winning application Poynt (, the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, people, retailers, restaurants and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Contact Profile


Sensis is Telstra's advertising business and Australia's leading directories information resource, helping Australians find, buy and sell. Sensis delivers innovative and integrated local search and digital marketing solutions via print, online, voice and mobile channels to connect Australians 24 hours a day, seven days a week. Sensis' powerful, multi-channel portfolio provides an unparalleled local information source incorporating the White Pages® and Yellow Pages® directories; the MediaSmart® digital advertising business; the Whereis® digital mapping business; the Citysearch® entertainment and lifestyle website; the search engine; the 1234 operator-assisted, premium voice information service; and the accommodation website

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

White Pages®, Yellow Pages®; MediaSmart®, Whereis® and Citysearch® are the registered trademarks of Telstra Corporation Limited (ABN 33 051 775 556) in Australia.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
FortyThree PR, Inc for Multiplied Media Corporation, Evie Carter
P: 831-401-3175


mobile local search services, today announced the launch of its multi-award-winning Poynt local search application for BlackBerry® smartphones in Australia.



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