Wednesday, October 20th, 2010 - Webtrends Inc.
LONDON--(Marketwire) - Fresh from a 2010 IPO win in the mobile data services category and a media launch in APAC, Hope Frank joins Webtrends as Chief Marketing Officer.

For more than 20 years, Frank has driven marketing for B2B and B2C companies including Motricity, Vivitar and digital partner programs with AEG and ESPN. As a founding partner of a branding and digital media firm, she established global brand standards for NIKE, launched the Starbucks Wi-Fi network and delivered digital programs for enterprise and financial clients. Frank's expertise extends to global media and investor relations. She is a founding member of The CMO Club as well as an advocate for "Women in Technology" in Asia. She will be based in both San Francisco and the Portland corporate headquarters.

"Hope is a strategic visionary, and unparalleled in digital media," said Alex Yoder, CEO, Webtrends. "Our business has grown exponentially as clients create, measure and improve digital programs. Hope's expertise will further accelerate our growth."

The recent launch of Webtrends Apps and Ads proves Webtrends continues to meet the expanding needs of today's marketers. More than 7,000 leading brands depend on Webtrends for mobile, social and web analytics, including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Microsoft, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.

"The pace of mobile innovation is unprecedented. As the leading global pure play in mobile and social analytics, we are in an enviable position," explains Hope Frank, CMO, Webtrends, from the London Engage 2010 Conference. "We deliver the best-of-world tools for creative technologists to analyze, optimize and realize the magic of their digital campaigns."

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Webtrends Inc.


Webtrends helps marketers create, measure and improve campaigns across all digital channels. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: http://www.facebook.com/webtrends

Hope Frank, Webtrends, CMO, Engage 2010, Girls in Tech: http://media.marketwire.com/attachments/201010/TN-651470_HopeFrankphoto.jpg

Girls In Tech presents Girl 2.0 Expo, Nov 5-6, Zendai Himalayan Art Center, Shanghai: http://media.marketwire.com/attachments/201010/TN-651472_Shanghai.png.jpg

Media Contacts U.S.:
Colin Crook
Voce Communications, Inc.
[email protected]
650-269-5235
@colincrook (twitter)

Media Contact U.K.:
Tom Flisher
Octopus Communications London
[email protected]
08453 700655
@tommyflisher (twitter)

Media Contact France:
Michelle Pilczer
MP CONSEIL - Paris
[email protected]
01 47 10 94 94

Media Contact China:
Kelly Dong
Hill and Knowlton Shanghai
[email protected]
86 21 5109 7070 ext 116

Media Contact Australia:
Jasmin Athwal
Max Australia - Sydney
[email protected]
61 2 9954 3492
@Jasminath (twitter)

Media Contact Brazil:
Edilma Rodrigues
MakingNews Brasil
[email protected]
+55 11 3509-2109
Hope Frank, Chief Marketing Officer
P: @hopefrank (twitter)
W: www.webtrends.com

Keywords

The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Microsoft, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras

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