Tuesday, May 17th, 2016 - Market Reports Online

MarketReportsOnline.com adds Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020) research report of 60 pages on the licensed toys industry to the consumer goods intelligence collection of its research store.

The report titled “Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020)” analyzes the potential opportunities and significant trends in the global licensed merchandise retail market, with special focus on licensed toys. The report provides detailed analysis of the market size and segmentation of the industry with regional focus on major North American markets such as the United States and Canada and Asia Pacific region. The US is the birthplace of many international licenses and is the biggest licensed toys market globally. Europe is the second largest licensed toy region in the world. Asia Pacific is catching up by being home to seven out of the top 10 most heavily licensed traditional toys and markets globally.

Complete report available at http://www.marketreportsonline.com/444859.html.

The report also assesses the market share of the industry based on popular licensing categories like Character/Entertainment, Corporate Brand, Fashion, etc. Business profiles and analysis of the business strategies of the leading companies operating in the segment such as Disney Consumer Products, Inc., Warner Brothers Consumer Products, Inc. and Viacom Inc. are also included in the report. 

Geographical Coverage of Licensed Merchandise Market-Focus on Licensed Toys:

  • The US
  • Canada
  • Asia Pacific

Company Coverage of Licensed Merchandise Market-Focus on Licensed Toys:

  • Disney Consumer Products, Inc.
  • Warner Brothers Consumer Products, Inc.
  • Viacom Inc.

Executive Summary

Licensing refers to the business arrangement allowing one company to permit another company to manufacture its products for a specified payment. There are practically no limits on merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to rings; shower curtains to stuffed animals, etc. Character licensing accounted for major share of global licensed merchandise industry in recent years.  Licensed character toys especially Hollywood Action Figures has been most dominant category driving sales. Licensing plays a vital role in driving sales and new product launches within toys industry overall.

Some of the factors driving sales of licensed toys and licensed merchandise market overall are high demand from emerging markets, rise in spending on toys by kids and release of blockbusters especially Hollywood movies.  Major market constraints are toy safety, counterfeiting of toys and unfavorable structural trends in the market globally. Key trends prevailing in the market includes Sales of licensed toys dominated by Action figures, Advent of Drones and Self-driving cars and launch of Interactive Barbie Doll by Mattel.

Purchase a copy of this Global Licensed Toys Market research report at USD 800 (Single User License) http://www.marketreportsonline.com/contacts/purchase.php?name=444859.

Table of Contents Provided in Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020):

1. Executive Summary

2. Licensed Merchandise Industry: Overview
2.1 Licensing Basics
2.1.1Types of Licenses
2.1.2 License by Property Type
2.1.3 Advantages of Licensing
2.2 Licensed Merchandise

3. Global Licensed Merchandise Market
3.1 Market Sizing Actual & Forecasted
3.2 Market Share
3.2.1 Market Share by Category
3.2.2 Market Share by Region
3.2.3 Market Share by Length of Licensing Agreement

4. GlobalLicensed Toys Market
4.1 Market Sizing Actual & Forecasted
4.2 Market Share
4.2.1 Share by Competitors

5. Global Licensed Merchandise Market-Focus on Licensed Toys: Regional Analysis
5.1 The United States/Canada
5.1.1.Licensed Merchandise Market Sizing Actual & Forecasted
5.1.2. Licensed Toys Market Sizing Actual & Forecasted
5.1.3 Retail Merchandise Market Share by Distribution Channel
5.2 Asia Pacific
5.2.1Licensed Toys Market Sizing Actual & Forecasted
5.2.2Market Share by Region

6. Global Licensed Merchandise Market-Focus on Licensed Toys Market Trends
6.1 Licensed Toys Sales Dominated by Action Figures
6.2 Advent of Drones & Self-Driving Cars
6.3 Interactive Barbie Doll by Mattel

7. Global Licensed Merchandise Market-Focus on Licensed Toys: Growth Drivers & Challenges
7.1 Growth Drivers
7.1.1 High Demand in Emerging Markets
7.1.2 Rise in Spending on Toys by Kids
7.1.3 Release of Blockbusters
7.2 Challenges
7.2.1 Toy safety
7.2.2 Counterfeiting of toys
7.2.3 Unfavorable Structural Trends

8. Competitive Landscape

9. Company Profiles

Other Related Reports on Toys Market:

China Toys Market (Game, Puzzle, Dolls) and Forecast (http://www.marketreportsonline.com/417256.html) China domestic market for toys was more than US 16 Billion in 2014 and its growing year on year. Its growth can be judged from the fact that by 2019 China toys market will double from its toys market in 2010. There were around 250 Million children under the age of 14 on the Chinese mainland in 2013, so, there is huge potential of toys consumption in Chinese domestic market. 

Global Toys Market - Opportunities and Forecasts: 2015 Edition (http://www.marketreportsonline.com/412752.html) Toys are vital tools that help foster the mental, physical, emotional and social development of boys and girls. The United States accounts for the highest share of the global toys market, but represents approximately two percent of the world’s children. Asia Pacific is projected to be the most dynamic region for traditional toys market. A highly fragment industry in the Asia-Pacific region, a large number of players operate within this region each with a very small share of the market. The region is very important and key growth driver for the overall industry with China being the support system.

Browse All Consumer Goods Market Research Reports at http://www.marketreportsonline.com/cat/consumer-goods-market-research.html.

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MarketReportsOnline comprises of an online library of 2,50,000 reports and in-depth market research studies of over 5000+ micro markets. We provide 24/7 online and offline support to our customers. Get in touch with us for your needs of market research reports.


Ritesh Tiwari
P: + 1 888 391 5441
W: www.marketreportsonline.com/

Keywords

licensed toys, licensed toys market, licensed toys industry, global licensed toys, global licensed toys market, toys market, consumer goods market

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