Monday, May 16th, 2016 - RnR Market Research add Global Sanitary Napkins Market 2016-2020 latest research report, the analysts forecast global sanitary napkin market to grow at a CAGR of 4.6% during the period 2016-2020.

According to the sanitary napkins market report, government initiatives in various countries educate women about hygiene and convince them to replace the use of clothes with sanitary napkins. This has had a significant influence on the demand for various feminine hygiene products, especially in developing countries. A large number of campaigns and seminars have also been conducted in schools and colleges worldwide regarding the safety measures concerning the use and disposal of feminine hygiene products.

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The global sanitary napkins market analyst said over the past few years, the use of sanitary napkins across emerging nations has improved. This is well illustrated by the growing number of promotions, education campaigns, and initiatives taken by the governments and other entities to enhance the awareness of benefits related to the use of sanitary napkins. With the growing availability of sanitary napkins at subsidized rates, the affordability among women has significantly increased.

Global Sanitary Napkin Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. The report covers the present scenario and the growth prospects of the global sanitary napkin market for 2016-2020. To calculate the market size, the report considers the revenue generated from the global retail sales of sanitary napkins.

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The global feminine hygiene product market is growing steadily. Feminine hygiene products include sanitary napkins, tampons, pantyliners, menstrual cups, douches, intimate washes and sprays, and feminine wipes. The sanitary napkin market can be broadly classified into two main categories: menstrual pads and pantyliners.

Menstrual pads are used during menstruation and are available in different varieties with varied absorbency level and sizes. The most popular ones are regular, thin, and ultra-thin pads. Pantyliners are used by women during their premenstrual and postmenstrual cycle or for vaginal discharge. They are also called panty shields. The use of pantyliners is still very low when compared to menstrual pads due to low awareness and marketing promotions in developing countries.

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Key players in the global Sanitary Napkins market: Edgewell Personal Care Co., Hengan International Group Company Ltd., Kimberly-Clark Corp., and Procter & Gamble Co.

Other prominent vendors in the market are: Berry, First Quality Enterprises, Fujian Hengan Group, Kao, Millie & More, My Bella Flor, Natracare, Ontex International, PayChest, Playtex Products, Premier, Seventh Generation, and Unicharm.

Further, the report states that the presence of counterfeit sanitary napkins in the market is an obstacle for the rightful stakeholders as counterfeit products are inexpensive. Due to lack of awareness, retailers are promoting these products, mistaking them for genuine products, thus affecting the revenues of pure-play vendors.

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