Monday, October 18th, 2010 - Aging With Beauty

Half of Aussie women considering ‘liquid facelifts’

51 per cent of women surveyed and one in three men surveyed considering non-surgical cosmetic procedures (liquid facelifts).

Sydney, Australia: A new survey has revealed that Australians want to feel better rather than look younger; however fears remain about unnatural results.

The survey of 1,007 Australians aged 30 years and above also found the immediate effects offered by some products are not desired by the majority of people. 60 per cent were more likely to undergo a procedure that delivered a gradual improvement and natural appearance, as opposed to one that was more immediate1.

Sydney-based cosmetic surgeon Dr Joseph Ajaka said: “Most people still prefer to keep their treatments secret, with gradual and more natural improvements preferred to immediate changes in appearance. However, there is a growing acceptance of non-surgical cosmetic procedures, with people wanting natural results that develop over time.”

When asked to give a timeframe for their procedure, 1 in 10 (11 per cent) of women said within 12 months, while one third (32 per cent) said at some point in the future1. For men, 5 per cent said within 12 months, and 27 per cent said at some point in the future1.

Contrary to popular belief, the main motivation for undergoing a procedure is not the desire to look younger (17 per cent), but to feel better about themselves (42 per cent). A further 11 per cent said their main motivation would be to boost confidence1.

For two-thirds of people surveyed, the main concerns surrounding procedures were not looking natural afterwards, the overall cost, and the potential side effects or adverse reactions1.

Dr Ajaka said: “Most patients look for a natural effect. They don’t want to walk out of the clinic looking like a different person, and they don’t want to feel as though their face is frozen.”

“As the human body ages, it becomes less efficient at producing collagen, a protein that helps retain elasticity and moisture in the skin. As ageing progresses, more wrinkles and lines appear, and they deepen over time. They are a result of the ageing of the skin, the reduction in collagen, and the underlying structures such as bones,” explained Dr Ajaka.

When asked about specific parts of their face, a sagging jaw line was the primary concern for both genders, but women expressed greater concern about nose and mouth lines, while men were more concerned about forehead wrinkles. For 14 per cent of women and 11 per cent of men, all of their face was a concern1.

“The signs of facial ageing are normally the result of decreased volume in the face, which creates wrinkles because there is less surface area for the skin to sit across2. Anyone with questions should speak to a qualified professional such as a cosmetic practitioner, cosmetic nurse, cosmetic surgeon, plastic surgeon, dermatologist or general practitioner,” Dr Ajaka concluded.

For further information visit: www.ageingwithbeauty.com.au.

#Ends#

About the survey: PureProfile (2010) prepared a single, nation-wide survey sponsored by sanofi-aventis. The anonymous online survey was conducted in June 2010. There were 1007 respondents aged 30 years or older distributed throughout Australia.

About sanofi-aventis: Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions to improve the lives of everyone. Sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

For further information and interview requests please contact:
Alison Dunn
02 8666 2503
[email protected]

References

1. PureProfile (2010) Non-Surgical Cosmetic Procedures Survey of 1,007 Australians aged 30 years plus. Sponsored by sanofi-aventis.
2. Vleggaar D, Fitzgerald R (2008) Dermatological Implications of Skeletal Aging: A Focus on Supraperiosteal Volumization for Perioral Rejuvenation. Journal of Drugs in Dermatology. Volume 7. Issue 3. P.209 – 220.

Contact Profile

Aging With Beauty


About the survey: PureProfile (2010) prepared a single, nation-wide survey sponsored by sanofi-aventis. The anonymous online survey was conducted in June 2010. There were 1007 respondents aged 30 years or older distributed throughout Australia.

About sanofi-aventis: Sanofi-aventis, a leading global pharmaceutical company, discovers, develops and distributes therapeutic solutions to improve the lives of everyone. Sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).
Alison Dunn
P: 02 9291 3377
W: www.ageingwithbeauty.com.au

Keywords

facelift cosmetic procedure surgery ageing aging younger nonsurgical non-surgical natural gradual

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