A set top box is a digital decoder device used to receive and decode television broadcasts. Set top boxes are also known as receivers which enable cable and satellite television to be viewed. A set top box basically decodes the analog encrypted signals like MPEG video frames, decrypts premium channels and provide upstream communications. There are various types of set top boxes like digital media adapters, digital media receivers, windows media extender etc. Set top boxes can even have return path capabilities for two way communications.
Global Set Top Box Market: Segmentation
The global set top box market can be segmented into region, types and applications. On account of region, the global set top box market can be segmented into Europe, Asia Pacific, North America and others. On the basis of types, the global set top box market can be segmented into cable set top boxes, satellite set top boxes, IP set top boxes, terrestrial set top boxes and Hbb TV set top boxes. Considering applications, the global set top box market can be segmented into television, gaming, internet etc.
Global Set Top Box Market: Region-Wise Outlook
The global set top box market is experiencing a smooth drive in its growth in various regions of the globe like India, China, Russia and Latin America. The use of set top boxes has grew in India with rapid digitalization in television services. China’s rural households are adopting digital screening thus driving the market. Latin America and Russia are also contributing in the growth of the global set top box market.
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Global Set Top Box Market: Drivers
The global set top box market is largely affected by the rapid use and adoption of digital television technology over the globe. Smart television and High Definition (HD) technology as pushed the use of set top box to a great extent. Cable digitization has increased the demand for set top boxes worldwide. Moreover, consumer demand for media rich home entertainment services has fuelled the growth of the global set top box market. Further, increase in disposable income and emerging middle class has led to drive the global set top box market speedily.
Global Set Top Box Market: Restraints
The low cost set top box imports are posing as a challenge to the global set top box market. In addition, low domestic production by the local companies is leading to the lower supply of set top boxes in comparison to the market demands. Thus shortage and supply backlog of set top boxes are acting as a pulling force in the growth of the global set top box market. Moreover, emerging companies are acting as a competition to the older players in the market thus making it difficult in the smooth operation of the market.
Global Set Top Box Market: Trends
Set top boxes are widely used worldwide in many areas like internet, television etc. With the advancement of the television technology like smart TVs, hybrid set top boxes are in a trend. The Opera Browser in partnership with set top box companies is providing internet accessible set top boxes. Android bases set top box platform is a new trend in the current market. Moreover, televisions with integrated set top boxes are trending in the global set top box market.
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Global Set Top Box Market: Key Players
Some of the major players in the global set top box market are Cisco Systems, Coship, Panasonic, Samsung, HUMAX, Motorola, Skyworth, Pace Micro Technology, DVN Holdings, EchoStar, ARRIS, ADB, Technicolor, Jiuzhou, ChangHong etc.
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