Combined Database Offers Unparalleled Insight Into Shopper Visit Trends Around the Globe
CHICAGO, IL--(Marketwired - May 11, 2016) - ShopperTrak and FootFall, the two leading providers of consumer behavior insights and location-based analytics, today announced a breakthrough global traffic index. Both businesses are part of Tyco Retail Solutions.
An industry first, the global traffic index will combine the power of two established solution providers to offer retailers and shopping centers the ability to benchmark performance and understand trends in various major markets around the world. Additionally, the index offers access to geography-based traffic trends in order to support real estate decisions.
"As a trusted advisor in the retail space, we are committed to providing our customers with meaningful solutions that enable their success," said Nick Pompa, COO of FootFall. "The index will serve as the de facto standard on retail traffic and truly capture the pulse of shopper behavior globally. It will allow retailers to put performance into context, adjust operations and better succeed in a dynamic landscape."
The retail index will be made available through the existing ShopperTrak and Footfall network and count more than 40 billion global shoppers annually. A one-stop shop for understanding retail performance, the index will provide granular and highly accurate insight into the number of shoppers visiting retail stores and shopping centers.
Additionally, retailers can pair shopper visit data with Tyco Retail Solutions' inventory intelligence and shrink visibility data to yield actionable insights to drive store sales and profitability.
"We're thrilled to come together under Tyco Retail Solutions and stake our claim as the go-to global data and analytics provider for the retail industry," said Kevin Kearns, CRO of ShopperTrak. "We will continue to develop our offerings; the index is the first of many innovative solutions that will benefit brick-and-mortar retailers and shopping centers."
Together, ShopperTrak and FootFall now manage in excess of 150,000 devices and serve more than 2,100 customers.
ShopperTrak is the leading global provider of location-based analytics, offering insights into consumer behavior to improve profitability and effectiveness. Through the use of analytics, ShopperTrak enables clients to better understand their customers, enhance the shopping experience, and ultimately increase traffic, conversion and transaction size.
ShopperTrak is now part of Tyco Retail Solutions, the leader in retail performance and security solutions. Find out more at http://www.shoppertrak.com.
FootFall, the retail intelligence company, works with retailers and shopping centres around the world to provide actionable insight into customer behaviour, which delivers increased revenue and improved profitability.
Part of Tyco Retail Solutions, FootFall provides 3D data for clear cut decisions. By analysing the most relevant mix of metrics from both store and online behaviour -- including customer numbers, queues, sales, marketing and other key performance data -- we can identify the widest range of profit drivers.
For more information, please visit www.footfall.com or follow us on LinkedIn and Twitter.
About Tyco Retail Solutions
Tyco Retail Solutions is a leading provider of integrated retail performance and security solutions, deployed today at more than 80 percent of the world's top 200 retailers. Customers range from single-store boutiques to global retail enterprises. Operating in more than 70 countries worldwide, Tyco Retail Solutions provides retailers with real-time visibility to their inventory and assets to improve operations optimize profitability and create memorable shopper experiences.
The Tyco Retail Solutions portfolio for retailers is sold direct through Tyco businesses and authorized business partners around the world. For more information, please visit TycoRetailSolutions.com or follow us on LinkedIn, Twitter, and our YouTube channel.
Fieldworks Marketing (FootFall)
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