Thursday, October 14th, 2010 - Bad Backs
- Beeps when you slouch
- Promotes good posture
- New and exclusive to Bad Backs (www.badbacks.com.au)
- RRP from $49.95

Remember when your mum used to tell you to stop slouching? Well now there is a new posture product that nags you to keep straight, just like mum used to.

New and exclusive to Bad Backs (www.badbacks.com.au) SpiderMed™ constantly monitors your posture and alerts you with a quiet beep when you slouch. Once you straighten up it stops beeping.

Good posture and deportment are enjoying a resurgence with the success of self-help TV programs such as ‘Ladette to Lady’ which use posture supports on their female contestants. As demonstrated on the famous TV program a straight, upright posture not only makes us feel good, but can make people look considerably taller and slimmer.

In addition to preventing and eliminating slouching, it helps correct protruding abdomen and shoulder asymmetry which is often caused by carrying heavy backpacks or lopsided carrying.

Designed by a doctor of Rehabilitation and Physiotherapy, this is not a posture support that holds you in place, but is rather a posture trainer...a way to get the body to stand and sit correctly on its own.

The SpiderMed™ is available in adult and children’s sizes. It is recommended that it be worn for 15-20 minutes up to three times per day.

“In recent years we have seen an increase in customers seeking posture products,” says Felicity Wood, Managing Director of Bad Backs.

For some it’s because of too many hours spent at the desk and for others it’s more a deportment issue. Increasingly we are contacted by ballet and gymnastics teachers seeking posture product for their students, as well as OH&S professionals and occupational therapists. And yes we have even had a few anxious mums concerned about their children’s chronic slouching,” says Felicity.

BENEFITS
- promotes good posture
- easy to use
- alerts user when slouching
- helps correct protruding abdomen
- medically approved and patented
- can be used by kids and adults
- worn over shoulders like a backpack
- more effective than willpower alone
- can be used at the computer, TV etc
- improves spinal alignment
- reduces stress on internal organs

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Bad Backs


Bad Backs (www.badbacks.com.au) is Australia’s number one destination for back pain relief resources and products.

With more than 80% of Australians suffering chronic back pain, Bad Backs is committed to providing information and resources to help ensure sufferers receive high-quality, information (traditional and holistic) enabling them to make informed decisions.

Since its inception in 2001, Bad Backs has gone from strength to strength, with growth around 40% per annum. Following years of business growth and success, in an online environment, the decision to open a ‘bricks and mortar’ outlet was driven largely by customers seeking opportunities to ‘try before they buy’. Bad Backs currently has retail stores in Melbourne, Sydney and Perth, with further outlets planned for other states.

Bad Backs is a source of high-quality, value-for-money products (500+), spanning ergonomic chairs, to lumbar support and massagers, with the selection largely driven by customer demand and feedback. Our products have also been selected in consultation by a team of health professionals (traditional and holistic), who also provide a comprehensive range of content related to chronic back pain management.

Online visitors return to the site to access the latest innovations and developments in spinal care research, which is sourced from leading international research institutes, hospitals, Government health resources and increasingly from Government-approved alternative therapy sources.

In addition to the latest research and information, Bad Backs has built a community of chronic back pain sufferers with a popular discussion forum related to pain management, providing users with the opportunity to share their personal experiences.

Following its resounding Australian success, the business extended its operations abroad, with the December 2006 launch of www.badbackstore.com in the USA.
Rebecca Camilleri
P: 0407832093
M: 0407832093
W: www.badbacks.com.au/

Keywords

posture, back pain, posture support, deportment, slouching, physiotherapy, OH&S

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