Thursday, October 7th, 2010 - FURLESS

Furless Makeup Brushes gives us the lowdown on some of their cruelty free alternatives to fur.

So what’s the big deal about Furless makeup brushes?
Well, we know that there are no animal cruelty laws in China, where the majority of makeup brushes are made, so you can treat an animal any way you want over there with no repercussions. The only way to make sure you are buying a cruelty free makeup brush, is to buy synthetic. Apart from the obvious animal cruelty issues, we pride ourselves on selling synthetic brushes that are far superior in quality and performance than fur. We think that if there are better options out there than fur, then it should be used – why wouldn’t you?

What makes your makeup brushes superior to fur?
Nylon and taklon fibres have been created to mimic animal fur. All our kabuki and powder brushes have been “crimped” to act like fur does – they pick up and hold powder for an even application.

Our brushes are also hypoallergenic, which means less chance of an allergic reaction to the animal fur, and no hygiene issues – animal fur needs to be sterilised to get rid of any nasties.

Another reason is that we hate, no, despise scratchy makeup brushes! All our brushes are ridiculously soft – unlike goat or pony hair that just get scratchier as they shed and get older. So our brushes last far longer than brushes made with fur, because, just like our own hair, fur dries out and becomes brittle over time – there’s no picking little pieces of fur off your face with our brushes.

Are all of your products vegan?
Yes, all Furless products are vegan, so this means no leather brush rolls or makeup bags, no ingredients derived from animals in our mineral makeup, and we are proud to have been accredited by PETA. We have gorgeous brush rolls that look like leather, and are durable like leather, but are made from alternative materials. We have not sacrificed quality in our quest to be cruelty free, and you don’t need to be a vegan to enjoy our products – we try to cater to every taste, and love hearing from our customers about what products they want us to stock.

What is your stance on the environment?
Furless tries to be as environmentally friendly as possible – it’s very important to us. We have bamboo brushes and brush sets with hemp brush rolls that are eco friendly, and we plan on adding great looking eco products to our range on a regular basis. All our postage packaging is recyclable or biodegradable, and we recycle all the packaging that comes our way.

Our mineral cosmetics don’t include nasty ingredients that are bad for us, or the environment, and we are proud signers of The Campaign for Safe Cosmetics, and the Natural Ingredient Resource Centre’s Truth in Labelling Pledge.

We also donate a portion of our sales to Wildlife ARC, a volunteer organisation that rescues and cares for injured or orphaned native animals. They do such a great job of caring for those cute little critters, doing 3am feeds and keeping them warm, fed and loved.

What other products do you sell?
We have a fabulous range of brush rolls and makeup bags, as well as professional makeup cases, professional makeup brush sets, kabuki brushes, mineral makeup and accessories. People just love our faux croc skin brush rolls, and our limited edition Fat & Furless brushes are proving to be popular. We also have regular competitions where we give away new Furless products and mineral makeup samples – our Facebook page is very active, especially on Furless Friday Freebies day!

Where can we find Furless products?
All our products are available on our website at www.furless.com.au and we ship to anywhere in the world.

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Furless is a world first! We are an Australian business that sells high quality synthetic professional makeup brushes and accessories that are stylish, functional, and most importantly, they are all fur-free.
Coralie Ryan
P: 0422 035 888
W: www.furless.com.au/

Keywords

eco friendly makeup, eco makeup brushes, bamboo makeup brushes, beauty, makeup, cosmetics, makeup brushes, cosmetic brushes, makeup, mineral makeup, vegan makeup, vegan makeup brushes, cruelty free makeup, cruelty free makeup brushes, mineral makeup, safe

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