According to the Programmatic Advertising Spending market report, the global video advertising market has shifted its advertising platform from traditional mediums to newer platforms like mobile devices and websites. As a result, brands are trying to connect with their audience on a more personal level through programmatic video advertising. However, lack of available premium inventory restricts brands from spending heavily on programmatic video advertising. With rapid growth in automate guaranteed and invitation-only auction segments, the availability of premium inventories for video advertising is expected to grow significantly during the forecast period.
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The global Programmatic Advertising Spending market the rise in disposable income and internet penetration make APAC and South America the fastest growing markets for programmatic advertising. Increase use of internet generates ample information to identify target audience easily. Also, major companies like Amazon and Yahoo have realized the value in the advertising technique and invested heavily in the market.
The analysts forecast global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020. Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publisher's content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign that matches the user's profile, an ad is displayed within 0.05 seconds of the user opening the publisher's content.
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This report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.
The market is divided into the following segments based on geography: Americas, APAC and EMEA
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Global Programmatic Advertising Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key players in the Global Programmatic Advertising Spending Market: ONE by AOL, BrightRoll, SpotXchange, and Tremor Video.
Other Prominent Vendors in the market are: Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StickyADS.tv, and TobeMogul.
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