Monday, October 13th, 2008 - Sound Alliance

Sydney 13 October 2008 - Sound Alliance, Australia’s leading independent online entertainment publisher today confirmed its acquisition of Melbourne- based music website Mess+Noise.

Neil Ackland, Managing Director, Sound Alliance, commented, “This is an exciting addition to our group of category-leading niche music and lifestyle web communities. Mess+Noise is a respected, grass roots music brand with a loyal community all united by their love of music."

Mess+Noise has very little audience crossover with the existing Sound Alliance communities and the website has one of the most highly engaged audiences in the music category, with an average user session duration of over 10 minutes (Nielsen Online Market Intelligence September 2008).

Ackland continued, “Mess+Noise, like Sound Alliance was established with the support and development of music at its core. We share similar principles and ideals with a focus on quality content and community. Sound Alliance will immediately introduce a full time editor which will see the volume and relevance of the site’s content increase dramatically.

“We don’t foresee any material changes in the first six months apart from creating more content and adding an online ticketing store powered by our Qjump division. Overseeing the ongoing development of the website will be Mess+Noise co-founder, Danny Bos. He will head up the business based from Melbourne as General Manager.

“This is an exciting development for Mess+Noise. Sound Alliance is on the same wavelength and we share common ideas of where the site needs to head.” outlined Bos.

Mess+Noise was acquired by Sound Alliance from Destra Corporation. Ends For further information please contact: Cathryn van der Walt On behalf of Einsteinz Communications - for Sound Alliance, M: 0402 327 633 Email: [email protected]

Contact Profile

Sound Alliance

The Sound Alliance new media business group includes consumer-facing web communities for 18 – 30 year old Australians –, and They provide editorial, informational and social networking capabilities for different interest groups. Each web property stretches its brand footprint into the real world via events, traditional media and business partnerships with brands including Smirnoff, Virgin Mobile, Becks, Sony Ericsson and Apple. Currently the websites have a combined audience of over 500,000 unique browsers and 6 million page impressions per month with over 200,000 registered members. (Netratings, Market Intelligence, Total Traffic, September 2008)
Cathryn van der Walt
P: 0402 327 633
M: 0402 327 633


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