Tuesday, September 21st, 2010 - Red Button Technologies

Red Button was shortlisted in this year’s Telstra Innovation Challenge and made a final presentation in Melbourne to a panel of Telstra executives and external business partners.

“We believe that Telstra has potential interest in our technology” said Professor Reg Coutts, Chairman Red Button Technologies.

Cloud computing
“What we have developed is a system that we call a ‘Connectivity Server’. It’s a cloud computing application that allows us to build new Telecommunications products and get them to market – rapidly.”
“We’ve built it, tested it, refined it, and this month launched our first consumer product developed and hosted on the server.”
“Our technology is disruptive because it cuts the time and cost of new product development dramatically.”

Telstra Innovation Challenge
The Telstra Innovation Challenge offers support to Australia's research, development and innovation community. Projects supported are typically relevant to Telstra's business and have potential to provide a benefit to industry or Australian end users.
The Telstra Innovation Challenge seeks to identify potential start-up ventures to support each year. Telstra may provide assistance to these new ventures in the form of access to Telstra’s internal subject matter experts for advice and discussion; introduction to Telstra's partners (both technical and commercial); and external exposure of the project through joint PR initiatives; and other support as appropriate.

Less expensive product development
The Red Button Connectivity Server supports ”Agile Product Development” which Professor Coutts forecasts as the next big thing in telecommunications.
Red Button’s Connectivity Server™ technology presages a trend toward developing new products off-network. Once they have proven themselves in light-weight, low cost clouds, carriers can then integrate them on to their internal IN platform to gain economies of scale.

It will mean that small innovative players can launch network level products along side the big telcos. Time to market will be measured in months - not years.
An agile product development platform like Red Button’s Connectivity Server™ encourages new thinking because it reduces the cost of innovation and hosting dramatically.

“Where this could be potentially of benefit to Telstra is in the low cost development of new products and services, and market testing.”

Truly exotic product off-spring
The unique aspect of Red Button’s Connectivity Server is the intergration of the different modes of communication. The system joins voice channels, data, and SMS in one place. Combine this with the ability to host web applications, build customer databases, and payment gateways provides a powerful platform for product innovation.

“We see the Connectivity Server encouraging the development of new products from a new paradigm. Everyone’s thinking is still very siloed.”

Integration of voice, data, internet and SMS technologies enables a shift in thinking. Current products tend to be “mode faithful” acting with low interdependence. Voice services tend to be developed within voice service boundaries, SMS tends to be used for SMS based applications. But vast power is derived when these technologies are interbred. Like when a voice mail message is stored and an SMS notification is sent.
The Connectivity Server™ encourages unlimited product development cross-pollinating voice, data, SMS and web applications to create truly exotic telecommunication product off-spring.

Important innovation
“We can’t stress how important we see this new innovation. Agile Product Development is the next big thing. It will mean that small innovative players can launch network level products along side the big telcos. Time to market will be measured in months, not years.” said Professor Coutts.

An agile product development platform like Red Button’s Connectivity Server™ encourages new thinking because it reduces the cost of innovation and hosting dramatically.

One colleague referred to the Connectivity Server™ as enabling ‘integrated messaging on steroids’! Agile product development could become all the rage.
Telstra will shortly announce the finalists.

“Working with a large Telco such as Telstra would be of great assistance. However, our business plan is to press-on regardless of the outcome. Our research has identified enormous potential for our core technology.” Said Professor Coutts.

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Red Button Technologies


Red Button Technologies Pty Ltd was formed in 2006 through a partnership between telecommunications expert Professor Reg Coutts and technology specialist marketer Justin Wearne.
Professor Coutts was a member of the expert panel formed by the Federal Government to review the National Broadband Network strategy, and is an Emeritus Professor of telecommunications at the University of Adelaide .
The company received an AusIndustry COMET Grant in February 2009 to develop the Connectivity Server prototype.
In December 2009, Red Button announced that it had received a $500k investment from Melbourne based firm Optimation Software Engineering have entered into an agreement to develop and commercialise Red Button’s Connectivity Server platform.
Justin Wearne
P: 0414 744 481
W: www.redbutton.com.au

Professor Red Coutts

P: 0414 477 766

Keywords

Telstra, Telstra Innovation Challenge, Red Button, Coutts, Wearne, Personal Emergency Alert, Telecommunications, Start-up, Innovation

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