Leading online property portal, realestateVIEW.com.au, has today launched a national marketing campaign as part of a major push to grab a bigger slice of the competitive online property search market.
The brand promotion is coupled with a national Search & Win competition that aims to grow site visitation by 15 per cent over the next few months, and drive 60 per cent more traffic from NSW in particular, the biggest property market in Australia. Prospective property buyers and renters simply search for a property on the site for the chance to win one of 8 $1,000 Bunnings vouchers over the next 8 weeks.
The national campaign which features two creative executions - Going Going Gone and Location Location Location will be rolled out across online advertising, branded email marketing, paid search and poster and flyer drops to real estate agent. A Sydney specific campaign featuring the creative execution Open for Inspection in Sydney will also be used across outdoor advertising (CityLights and Highlights) in 190 locations around Sydney and radio advertising. Coffee cart street teams armed with iPads will also be hit Sydney streets during the campaign.
General Manager for realestateVIEW.com.au, Petra Sprekos, said the campaign aims to significantly increase our reach in the newer states such as NSW and QLD and enable us to continue to aggressively grow in our more established markets.
"Through research, we know that once people trial the site they enjoy the search experience therefore the "Search & Win" promotion is a great way to drive new consumers to trial the site. This campaign is part of our overall growth strategy which will hopefully see us increase overall traffic by 100% over the next 12 months," Sprekos added.
realestateVIEW.com.au is a joint initiative between Real Estate Institutes of Australia. More than 3,000 real estate agents nationally have contributed property listings for sale and rent. A feature of the site includes access to auction results which are available from 7pm on Saturday night, via sister site propertyDATA.com.au, before publication in the Sunday papers. The site also includes median price data as well as general demographic data.
To view the campaign visit www.realestateview.com.au/search&win
Realestateview features a unique virtual mapping service showing sought after facilities including schools, transport, shops, restaurants, hotels, community and sporting amenities, hotels, churches, medical centres.
For each Suburb in Australia, detailed data is available including latest auction results, average sold property prices & average rental rates as well as general demographic data.
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