Many trends are seen in the baking ingredients market; one of them is a strong trend toward naturally derived sweeteners. There is growing demand for stevia as consumers are opting for natural ingredients and additives. Natural sweeteners constitute 1% of the sweetener market by volume. Due to the widespread availability of products like sugars, stevia, monk fruit, and sweet proteins, the naturally derived sweeteners segment is expected to grow. Intensifying demand for gluten-free products will also fuel the demand for baking ingredients.
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The analysts forecast global baking ingredients market to grow at a CAGR of 5.36% during the period 2016-2020. According to the report, one of the emerging drivers in the market is the growing demand for baking powder with tartaric acid. Consumers increasingly prefer natural baking ingredients because of increasing health concerns and growing awareness of the health benefits of consuming natural additives. Tartaric acid is a dicarboxylic acid produced by living organisms. Growth in the consumption of processed, packaged foods are other major drivers in the market.
Product segmentation and analysis of the baking ingredients market : Flavors and enhancers, Sweeteners, Colorants, Emulsifier, Enzymes, Yeast, Baking Powder, Fat replacers
During 2015, the flavors and enhancers segment dominated the market and accounted for more than 34% of the market share. Factors such as the increasing number of food manufacturers and bakery products manufacturers will drive this market segment’s growth in the coming years.
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During 2015, Europe dominated the baking ingredients market and accounted for more than 37% of the market share. As the people in Europe prefer commercially prepared bakery products that require minimum preparation time, the demand for baking ingredients is expected to increase over the forecast period. Moreover, fat replacers and artificial sweeteners are some of the fastest-growing categories in Europe. Furthermore, most European consumers are very health conscious thereby fuelling the demand for bakery products made with whole grains, which will, in turn, aid in the growth of the baking ingredients market in Europe.
The global market for baking ingredients is highly fragmented and is characterized by the presence of large and small vendors. The market is highly competitive, with all players competing to gain a greater market share. Intense competition and frequent changes in consumer preferences constitute significant risks for vendors. These vendors compete on the basis of numerous factors such as price, quality, product differentiation, distribution, and promotion. Vendor performance in the global baking ingredients market may be impacted by the changing consumer spending pattern and preferences due to increasing disposable incomes and changing lifestyles.
Global Baking Ingredients Market main players are Archer-Daniels-Midland, Associated British Foods, Cargill, DuPont, Ingredion, and Kerry Group. Other Prominent Vendors in the market are: AAK, Bakels Worldwide, Corbion, DSM, Dawn Food Products, Inc., IFFCO Poultry, Lesaffre, Muntons plc, Novozymes, Puratos Group, Taura Natural Ingredients, and Tate & Lyle.
Further, the report states that one of the main challenges is the intense competition among vendors. It is difficult to identify the differentiating factors between the product offerings of various vendors, as product differentiation is rarely possible. This has resulted in intense competition in the global baking ingredients market.
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