Thursday, April 28th, 2016 - NewsMaker

Utilizing Award-Winning BroadWorks(R) Platform, Commander Key Phone Emulates Key Phone Functionality Over an IP Broadband Service; Allows Businesses Significant Cost Reductions in Capital Costs, Line Rental and Call Charges; Provides National Broadband Network (NBN)-Ready Service for Legacy Voice Systems

GAITHERSBURG, MD and MELBOURNE, AUSTRALIA--(Marketwired - Apr 27, 2016) - BroadSoft, Inc. (NASDAQ: BSFT), a global unified communication as a service (UCaaS) leader, and Commander, Australia's leading provider of complete business phone systems and communication solutions, today announced the national launch of Commander Key Phone, an innovative IP telephony solution for small and medium sized businesses in Australia.

"Call for you on line one!" is a refrain still heard in small and medium sized businesses throughout Australia. According to research conducted by Commander and released in March 2016, of the nearly 800,000 SMBs in the country, 26% run telephony systems that were installed six years ago or longer. Many of these firms utilize legacy key phone systems, and have departmental structures that rely on key phone functionality. These legacy key phone systems are particularly prominent in the automotive, manufacturing, warehousing, transportation, medical, dental, professional services and retail industries. Many of these systems will need to be replaced as the Australian National Broadband Network (NBN) disables traditional PSTN services.

In a joint engineering program, Commander and BroadSoft teams designed the Commander Key Phone, which replicates key phone functionality but provides advanced IP-based Unified Communications services like call conferencing, dedicated number and extension support, voice mail accounts and on-line provisioning for adds, moves and changes. SMBs will be able to keep their existing departmental structures, eliminate expensive line rental charges and enjoy unlimited local and national calling. The Commander Key Phone is also NBN-ready, and allows for seamless migration for businesses as NBN services deploy in their areas.

BroadSoft's feature rich and flexible BroadWorks platform enables Commander to emulate all key system functionality and provides "drop in replacement" for aging on-premise key phone systems.

"Commander customers have told us that they want the cost and functionality benefits of a hosted IP environment for their business phone systems, but do not want to replace the way that key phone systems operate in their existing, often departmentalised business structures," said Scott Carter, Vocus COO. "The Commander Key Phone, supported by BroadWorks, is a perfect solution for these small and medium sized companies -- they reap all the benefits of an IP telephony environment, with zero changes to the way they do their business."

"We are delighted to be working with the Commander team on their key phone product. Combining our engineering resources has yielded a very innovative and unique business telephony product that is a first in the Australian market. With this creative approach, Commander customers do not need to choose between a line based model and an extension based business telephone model -- they get both," said Kelvin Beadle, vice president, Asia Pacific, BroadSoft.

Commander Key Phone is now available to business customers throughout Australia and offers:

  • Unlimited Local and National Calls
  • Unlimited Intra-account calling
  • NBN-ready Phones
  • No Set Up Fees for 24 month plans
  • No Line Rental
  • Shared key lines across handsets
  • Easy Online Management

About BroadSoft:

BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services. For additional information, visit http://www.BroadSoft.com.

Forward-Looking Statements:
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "will" and "enable" and other similar terms and phrases and include, among others, statements regarding the benefits to Commander's customers resulting from the use of the Commander Key Phones supported by BroadSoft's BroadWorks platform. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of Commander Key Phones by Commander in its product offerings as well as those factors contained in the "Risk Factors" section of BroadSoft's Form 10-K for the year ended December 31, 2015, filed with the Securities and Exchange Commission, or SEC, on February 29, 2016, and in BroadSoft's other filings with the SEC. All information in this release is as of April 28, 2016. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About Commander:

Commander is Australia's leading provider of complete business phone systems and communication solutions for small and medium businesses. Commander is a division of Vocus. Vocus Communications Limited ("Vocus") (ASX: VOC) is a provider of fibre, data centre, unified communications and cloud services to corporate and government entities. In February 2016, Vocus merged with M2 Group Ltd, to create Australia's fourth largest telco and New Zealand's third largest. The merger takes Vocus into supply of broadband, fixed voice, mobile, data centre and cloud services to consumer and business segments.

Media Contacts:
Americas
Brian Lustig
Bluetext PR for BroadSoft US
+1 301.775.6203
[email protected]

Europe
Andy Crisp / Jon Bawden / Kate Anderson
Cohesive for BroadSoft UK
+44 (0) 1291 626200
[email protected]

APAC
Terry Alberstein
Navigate Communication
+61 (0) 458-484-921
[email protected]

 

 

 

 

 

 

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BroadSoft Powers Innovative Commander Key Phone System Small Medium Businesses

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