Interactive White board (IWB) is an interactive institutional tool, which projects stored images in a computer via digital projector. It also allows user to control screen activities with the help of stylus, pen or with his own finger. It is usually mounted to a wall or floor stand. IWB’s are widely used in education sector, as it makes teaching activity more interesting and interactive. IWB offers various benefits such as, real time learning needs, efficient interaction between users, enables easy integration of materials, graphs and images into presentation and improves learning as well as teaching.
Interactive Whiteboard (IWB) Market: Drivers and Restraints
IWB’s are becoming popular globally. Factors which are driving the growth of global IWB market are increasing government funding for education sector, growing importance of e-learning & virtual learning and increasing technological adoption among various sectors. On the other hand high implementation cost, lack of awareness and emerging tablet market are major restraining factors for the market growth.
Interactive Whiteboard (IWB) Market: Segmentation
Global IWB market is segmented on the basis of technology and application. By technology, the global IWB market can be segmented into electromagnetic whiteboard, laser scanner whiteboard, infrared optical whiteboard and others. Electromagnetic whiteboards engages magnetic sensing devices, which detects the signals generated by magnetic pens. Laser scanner whiteboards engages infrared laser scanners, which detects the movement of pen on board surface. Infrared optical whiteboard uses infrared optical technology, which helps to track the movement of stylus or finger on the screen.
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By application, the global IWB market can be segmented into education sector, government sector and corporate sector. Out of all this application sectors, global IWB market is primarily dominated by education sector. It is mainly because of growing adoption of advanced technology into education sector and increasing government spending on education sector. Apart from Education sector, application of IWB’s are also increasing in corporate as well as government sector. Though currently corporate usage rate is low, it is expected to be a lucrative application segment for IWB’s. Different file types, PPTs, PDFs and HTML images can be created on IWBs, which are widely used by corporates in presentation and seminars. Vendors of IWB’s are focusing more developing IWB solutions, which are suitable for corporates. Businesses are considering IWB’s as a cost effective technology as it helps them to interact easily with their colleagues, customers and suppliers. These all factors expected to boost the market share of corporate sector into IWB market.
Interactive Whiteboard (IWB) Market: Region wise Outlook
By region the global IWB market can be sub segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific (excluding Japan), Japan as a separate region and Middle East and Africa. Out of all this region, North America and Europe leading the market in terms of high usage rate of IWB’s. It is because of high technological adoption in countries like US and UK, high education and consumer awareness and significant amount of spending by their government on education sector for implementation of new technologies such as IWBs. However China and India market are supposed to grow rapidly during forecasted period because of gradual increase in government spending on education sector and development of education sector. However price will play important role in this price sensitive market.
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Interactive Whiteboard (IWB) Market: Key Players
Key vendors into IWB market are BenQ Corp., Promethean World plc., Hitachi Ltd., Seiko Epson Corp., Smart Technologies Inc., Sharp Corp, Samsung Electronics Co. Ltd., LG Electronics Ltd., Qomo HiteVision LLC, Fuzhou Return star Technology Co. Ltd, PolyVision Corp, Panasonic Corp. and Others. Key market players are focusing more on application specific requirements in order to increase the market share among different application segments. They are also concentrating more on product development in order to be competitive into market.
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