LOS ANGELES, CA--(Marketwired - April 20, 2016) - While television will remain a dominant communications and entertainment medium for years to come, drastic and disruptive trends are forcing broadcasters to develop next-generation services and new revenue-generating business models. The combination of technologies included in High Dynamic Range (HDR) and the Advanced Television Systems Committee (ATSC) 3.0 specifications offer key opportunities to support this transformation.
These are among the conclusions of an executive report produced by Alan Stein, vice president of technology development and standards at Technicolor, and Gérard Faria, chief technology officer and co-founder of TeamCast. The authors teamed up to produce an executive report on HDR over ATSC 3.0 in advance of NAB Show 2016 being held in Las Vegas this week.
ATSC 3.0 is a suite of roughly 20 standards and recommended practices that represent a substantial update to ATSC 1.0 adopted by the FCC in 1997 to migrate the TV industry from analog broadcasting into the digital era. Industry testing is underway, including field tests of single frequency network (SFN) implementations using base elements of the ATSC 3.0 Physical Layer, which became a candidate standard in the fall of 2015. Work continues on the other components of ATSC 3.0, including video and audio compression, security, personalization, interactivity and more.
In this context, the authors report that there is a strong argument for broadcasters to incorporate new systems and capabilities that are state of the art, including support for HDR video capabilities. While there has been considerable focus on the migration from 2K High Definition (HD) to 4K Ultra HD (UHD) spatial resolution, there is a growing consensus that HDR can introduce a dramatic, positive impact on the consumer viewing experience and should therefore be considered for deployment in the ATSC 3.0 standard.
To learn more about the authors' perspective on the issues associated with HDR over ATSC 3.0 visit:
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world-class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging technologies. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go. For more information visit: www.technicolor.com.
Technicolor shares are on the NYSE Euronext Paris exchange (TCH) and traded in the USA on the OTCQX marketplace (TCLRY).
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