Thursday, August 26th, 2010 - Bad Backs
-promotes active sitting to relieve back pain
-awarded by MOMA
-new and exclusive to Bad Backs
-available from www.swopper.com.au
-RRP $1095.00

Bad Backs (www.badbacks.com.au) has released a revolutionary, German-engineered seat, designed to keep desk-jockeys active while seated. In fact they’re so impressed by this nifty little office stool, they think it’s worthy of its own website (www.swopper.com.au).

Designed by German husband and wife team Joseph (an engineer) and Dorle (a world famous physio) Gloeckl, this unique, ergonomic chair is the culmination of years of their combined research. It can help to relieve back and spinal problems, and overcome the challenges our bodies face with static sitting.

It’s unique, revolutionary design has been acclaimed worldwide, picking up a slew of prestigious awards from renowned German and international institutes for its function, engineering and design. MOMA (Museum of Modern Art ) New York recognised Swopper as a timeless piece of modern furniture and praised its emotional appeal from a design perspective.

80% of the population now experience back pain at one time or another, making it one of the most prevalent health issues of our times. One of the primary causes of back pain is lack of movement. The Swopper has been designed with ‘active sitting’ in mind. Active sitting provides a range of sitting positions and motion, offering constant, light exercise to keep your muscles moving.

The Swopper’s unique, ‘one of a kind’ design, means its the only seat in the world that can adapt to all three dimensions of human movement. It can move forward, backward, sideways, all the way around, as well as up and down! With the Swopper there is no one-sided pressure on your intervertebral discs, helping to preventing stiffness.

The Swopper is available from Bad Backs retail stores or online at badbacks.com.au and swopper.com.au.

TESTIMONIAL
"Over the course of writing 17 books on Body Control Pilates I have experimented with countless 'back' chairs. Finally I have found one that enables me to fidget to my heart's content while keeping my back in good alignment and pain free... I cannot recommend the Swopper highly enough. It actually makes working at the desk fun!"
(Lynne Robinson, Co-founder of the Body Control Pilates)

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Bad Backs


Bad Backs (www.badbacks.com.au) is Australia’s number one destination for back pain relief resources and products.

With more than 80% of Australians suffering chronic back pain, Bad Backs is committed to providing information and resources to help ensure sufferers receive high-quality, information (traditional and holistic) enabling them to make informed decisions.

Since its inception in 2001, Bad Backs has gone from strength to strength, with growth around 40% per annum. Following years of business growth and success, in an online environment, the decision to open a ‘bricks and mortar’ outlet was driven largely by customers seeking opportunities to ‘try before they buy’. Bad Backs currently has retail stores in Melbourne, Sydney and Perth, with further outlets planned for other states.

Bad Backs is a source of high-quality, value-for-money products (500+), spanning ergonomic chairs, to lumbar support and massagers, with the selection largely driven by customer demand and feedback. Our products have also been selected in consultation by a team of health professionals (traditional and holistic), who also provide a comprehensive range of content related to chronic back pain management.

Online visitors return to the site to access the latest innovations and developments in spinal care research, which is sourced from leading international research institutes, hospitals, Government health resources and increasingly from Government-approved alternative therapy sources.

In addition to the latest research and information, Bad Backs has built a community of chronic back pain sufferers with a popular discussion forum related to pain management, providing users with the opportunity to share their personal experiences.

Following its resounding Australian success, the business extended its operations abroad, with the December 2006 launch of www.badbackstore.com in the USA.
Rebecca Camilleri
P: 0407832093
M: 0407832093
W: www.badbacks.com.au/

Keywords

swopper, ergonomic, bad backs, back pain, office furniture, modern furniture

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