Saturday, August 7th, 2010 - Magna Powertrain
- Intelligent active all-wheel-drive system offers immediate AWD response
- Magna Powertrain system delivers added stability with emissions cuts


Kia Motors Corporation and Magna Powertrain, part of Magna International Inc., have announced the official launch of the new Dynamax™ All-Wheel-Drive (AWD) system in the all-new Kia Sportage.

“The new Dynamax AWD system represents a significant technical advance that will bring real benefits to our customers,” comments Soon-Nam Lee, Director of Overseas Marketing, Kia Motors Corporation. “The all-new Sportage compact SUV is an exciting newcomer to our product line-up and the availability of such a responsive AWD system for the first time in a Kia will raise this model’s appeal for many potential buyers.”

Kia’s new Sportage compact SUV is the first of several vehicles destined to feature Magna Powertrain’s innovative, continuous and fully active AWD coupling system called Dynamax.

“Dynamax strategically positions both companies for global growth in the AWD segment, delivering enhanced driving performance and safety with the additional benefit of lower fuel consumption and reduced emissions,” said Jake Hirsch, President of Magna Powertrain.

Technical Background
Dynamax’s intelligent control unit continuously analyses data from the vehicle controller, and through a multi-plate clutch, the coupling system is fully controllable via an electro-hydraulic actuation system. The key to the system’s rapid response lies in the innovative sensor and control engineering which remains active at all times, guaranteeing immediate availability of the AWD system as soon as the vehicle begins to move. The Dynamax system’s behaviour is completely transparent to the driver.

Other advantages of Dynamax include:
- Improved lateral stability while cornering
- Removal of unintended over and under steer by reducing unwanted traction forces to the front and rear axle
- High thermal capacity, which helps prevent overheating and subsequent shutdown of the coupling during events such as hill climbing and trailer towing

In addition, maximum efficiency is achieved through the intelligent control electronics, providing the torque required for each and every driving situation allowing for optimised traction. As a result lower fuel consumption and reduced CO2 emissions are achieved. Furthermore, electronic components are optimally sized for minimal energy usage. Dynamax offers true AWD for drivers who want an exciting driving experience with enhanced safety and performance.

Photo caption:
DYNAMAX provides a continuous distribution of torque to both axles and an intelligent control unit which constantly exchanges information with the automobile control electronics.

Editor’s notes:
Related footage, in broadcast-standard or streaming-quality (for Web use), print-quality stills and other press material are available at Kia Motors’ Multimedia Library (www.kia.com.au), powered by The NewsMarket (www.thenewsmarket.com/kiamotors). Delivery options include digital FTP transfer and streaming download in a variety of file types including Flash, MPEG-2, QuickTime and Windows Media. Registration and content is free to the media.

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Contact Profile

Magna Powertrain


Magna Powertrain is a premier supplier for the global automotive industry with high capability in powertrain design, development, testing and manufacturing. In supplying entire systems or individual components, systems integration is what sets this company apart from their competitors. Magna International was established in Korea in 1999, and today has seven plants in Korea including two fully owned plants, a plant through the joint venture with Dae Yee and four plants through a joint venture with Shin Young Metal. The addition of this eighth plant would further strengthen Magna’s position to serve Korean customers and their operations around the world.

About Magna International

Magna International (www.magna.com) is the most diversified automotive supplier in the world. They design, develop and manufacture automotive systems, assemble modules, components and vehicles with high-tech engineering skills, primarily for original equipment manufacturers of automobiles and light trucks in North America, Europe, Asia, South America and Africa. They are capable of designing, engineering, testing and manufacturing of automotive interior systems; seating systems; closure systems; metal body and structural systems; visual systems; electronic systems; exterior systems; powertrain systems; roof systems; as well as complete vehicle engineering and assembly.

Magna has approximately 74,000 employees in 240 manufacturing operations, 76 product development, engineering and sales centres in 25 countries.

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For further information, contact:

Kevin Hepworth
National Public Relations Manager,
Kia Motors Australia
Tel: 02-9701-1734
Mob: 0412-210-313
Fax: 02-9701-1777
E-mail: [email protected]

Alyson MacDonald
Press & Public Relations Executive,
Kia Motors Australia
Tel: 02-9701-1768
Mob: 0411-244-676
Fax: 02-9701-1777
E-mail: [email protected]


Kevin Hepworth, National Public Relations Manager, Kia Motors Australia
P: 02-9701-1734
M: 0412-210-313
W: www.magna.com

Keywords

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