BEVERLY HILLS, CA
--(Marketwired - April 04, 2016) - A leading pioneer with 20 years
in the field of product placement and branded integration, Marsha
R. Levine is again recognized for her skill in initiating a
lynchpin product placement and tie-in to Hollywood Warner Bros.
property, "Batman v Superman: Dawn of Justice," for Turkish
More than 10 billion impressions for her clients are credited to Levine, through brand and product placement.
"There is an art to curating a product placement," says Levine. "It takes a certain skill to match a brand seamlessly with a film or television show. Success is achieved when there is an understanding of the filmmaker's sensibility of the production, the feel and emotion of characterization, and then matching a brand with a similar demographic and value."
The Art of Curating A Product Placement view is at https://youtu.be/Ng9CknYHNnI
the founder and CEO of A List Entertainment, Inc. has previously
secured successful airline placements in Hollywood films, the
Turkish Airlines placement marks the first product placement in a
major motion picture for Turkish Airlines and extends Turkish
Airlines' global reach into the U.S. market. "Turkish Airlines is
one of the largest tie-ins to date in the film industry, spanning
multiple mediums, and WB films," added Levine.
Levine has curated placements for well-known brands in:
Spiderman 2 & 3 (Sony)
The Matrix (Warner Bros.)
The Client (Warner Bros.)
The Pelican Brief (Warner Bros.)
The Departed (Warner Bros.)
Fast & Furious franchise (Universal)
Twilight Saga Breaking Dawn 1 (Summit Entertainment)
Levine's latest placement is Swiss Airlines in Sony's upcoming, "Inferno," starring Tom Hanks, to be released late 2016.
See placement compilation at https://youtu.be/8Q07qGwdqqw
Superman" filmmaker Zack Snyder expressed praise for Turkish
Airlines' representation in the film. "Once you enter a fantastical
world like Batman v Superman and then you bring in a real world
company like Turkish Airlines, you set the world as real, and
that's what I was inspired by as a filmmaker."
Turkish Airlines has been featured in two Super Bowl ads for the film, along with a featurette in addition to film placement and licensing, all stemming from the initial product placement. Levine credits her timing in presenting and submitting the letter of intent for the placement that allowed the partnership to develop before another airline offer closed that would have been exclusive to that category.
About A List Entertainment, Inc. and Marsha R. Levine
Marsha R. Levine founded A List Entertainment, Inc. (www.AListEntertainment.com) in 1990. A pioneer in aviation and brand product placement, Levine is a leader in her field and has speaking engagements worldwide. Her historic placements encompass Duracell in "The Matrix" and Dr Pepper in "Spiderman 2." Levine is one of the founders of the Product Placement Association established in 1991. She was on the board for two terms, headed its ethics committee, and was instrumental in establishing product placement guidelines and business practices.
Image Available: http://www.marketwire.com/library/MwGo/2016/3/31/11G090528/Images/BvS_GalGadot_Turkish_Airlines_trailer_-6b5b553277ed9bf8baba1d3dcdf6b62d.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/3/31/11G090528/Images/Photo_ML_Istanbul_cropped-a5f84141e90e89d08e8a8d2d9ab9ac61.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/3/31/11G090528/Images/2_Superman_crowd-2d2313dc8308a84499ecbf2dad496319.jpg
A List Entertainment, Inc.
Beverly Hills, CA 90210
PHONE: 310 492 0655
EMAIL: [email protected]
NewsMaker is an Australian Press Release Distribution and Social Media Marketing service founded in 2004. The company today represents over 22,000 brands who seek to share their content with journalists, bloggers and the community.
P: +61 414 69 70 71