Saturday, July 24th, 2010 - Perth Fashion Festival
Perth Fashion Festival (PFF) today announced the return of international hair brand L’Oréal Professionnel as the Official Hair Partner of the 2010 Festival.

One of the most popular and influential hairdressing brands in the world, L’Oréal Professionnel will again collaborate with leading designers to exclusively create and unveil the season’s hottest looks across the entire 12th annual Perth Fashion Festival.

L’Oréal Professionnel Hair Director for PFF 2010 Damien Rinaldo said that the Perth fashion scene was ‘singing’ and presented a strong opportunity for the company.

“Fashion is a key driver of hair trends. It inspires our stylists and our product ranges globally and we actively seek opportunities to work alongside the industry.

“We are very excited to be part of the Festival for a second year – PFF showcases the amazing talent and creativity that this city has to offer and it is a brilliant opportunity for our team of stylists to unleash their creativity and showcase the latest global hairstyling trends,” Damien said.

Festival Director, Mariella Harvey-Hanrahan said industry partnerships like this were critical to supporting the Festival.

“We look forward to working alongside the L’Oréal Professionnel creative team again in 2010. The education and mentorship role they play in the Festival is significant and it is very much valued by all involved.”

“We are extremely excited to build on the success of last year’s event and continue boosting Perth’s reputation as a fashion force to be reckoned with and look forward to the role that L’Oréal Professionnel will play in achieving this.”

The Perth Fashion Festival will take place from 9 – 15 September 2010.

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