Wednesday, March 23rd, 2016 - WiseGuyReports adds new report on “LBS Market in US 2016-2020” with table and figures on its research store.

The research analysts forecast the LBS market in the US to grow at a CAGR of 30.03% during the period 2016-2020.

LBS use the location of a mobile device to provide the required information through a mobile network. GPS deliver location information worldwide for outdoor environments. However, it does not provide such information for indoor environments.

Technologies such as wireless fidelity (Wi-Fi), wireless local area network (WLAN) modems, radio frequency identification (RFID) tags, ultrasound, infrared, and Bluetooth low energy (BLE) provide content information for indoor environments.

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Location-enabled mobile devices include smartphones, tablets, and devices fitted in vehicles. The location of such devices is determined by localization, which considers the user's browsing activities related to navigation, lifestyle, shopping, social networking, public transportation, utilities, and games. LBS provide information about ongoing local events, shopping, and entertainment. They have emerged as an essential component of marketing strategies and monitoring systems.

Covered in this report
The report covers the present scenario and the growth prospects of the location-based services (LBS) market in the US for 2015-2020.

The market is divided into the following segments based on end-users:
• Individual consumers 
• Government organizations 
• SMEs and large enterprises

The report, LBS Market in US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors
• Apple
• Foursquare
• Micello
• Telenav

Other prominent vendors
• Aisle411
• Google
• IndoorAtlas
• Intel
• MazeMap
• Navizon
• Near (AdNear)
• Polaris Wireless
• Scanbuy
• Sensewhere
• Shopkick
• Spirent Communications
• Sprint
• TeleCommunication Systems
• Telenity
• TomTom
• Verve Wireless
• Waze
• xAd
• Yelp
• Zebra

List of Exhibits 
Exhibit 01: Service offerings 
Exhibit 02: LBS value chain 
Exhibit 03: Advantages of LBS 
Exhibit 04: LBS market in US 2015-2020 ($ billions) 
Exhibit 05: Five forces analysis 
Exhibit 06: LBS market in US by technology 2015-2020 ($ billions) 
Exhibit 07: Indoor LBS market in US 2015-2020 ($ billions) 
Exhibit 08: Outdoor LBS market in US 2015-2020 ($ billions) 
Exhibit 09: Outdoor LBS market segmentation by application 2015-2020 ($ millions) 
Exhibit 10: LBS market in US by location-based search and advertising 2015-2020 ($ billions) 
Exhibit 11: LBS market in US by location-based tracking 2015-2020 ($ millions) 
Exhibit 12: LBS market in US by location-based navigation 2015-2020 ($ millions) 
Exhibit 13: LBS market in US by emergency support and disaster management 2015-2020 ($ billions) 
Exhibit 14: LBS market in US by analytics 2015-2020 ($ millions) 
Exhibit 15: LBS market in US by location-based games and augmented reality 2015-2020 ($ millions) 
Exhibit 16: Smartphone penetration in US 2011-2015 
Exhibit 17: Percentage of Internet users noticing ads on smartphones in US 
Exhibit 18: Impact of drivers 
Exhibit 19: People denying online purchase due to inaccurate search results in US 
Exhibit 20: Impact of drivers and challenges 
Exhibit 21: Apple: Geographical segmentation by revenue 2015 
Exhibit 22: Telenav: Business segmentation by revenue 2015 
Exhibit 23: Telenav: Geographical segmentation by revenue 2015

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