Wednesday, July 21st, 2010 - LG Australia
Sydney -- LG Electronics (LG) today unveiled its upcoming LG Optimus Series, a line-up of innovative smart devices featuring the latest in mobile technology that will spearhead the company’s newest campaign to highlight LG’s ability to tame consumers’ information-dominated lives.

LG Optimus, meaning ‘best’ in Latin, will be comprised of devices running on the popular Android operating system. By utilizing this operating system and incorporating smart technologies, LG prioritizes consumer choice as a key strategy for expanding its footprint in the mobile industry. The line-up’s smartphones and tablet devices, range from entry to premium level with various form factors to meet the diverse needs of all customers. As part of its aggressive strategy to grow its share of the global smartphone market, LG will be introducing approximately 10 new smart devices worldwide in the second half of this year under the LG Optimus label.

“As one of several new devices that we’ll be offering to the Australian market, LG Optimus is the first of a newly developed Smartphone handset range that challenge the notion that one device can meet the needs of many,” said Nathan Dunn, General Manager, LG Mobile Communications, Australia. “At LG, the focus is on the user and what the individual wants to get out of their handset experience. Because we know that our customers are not all the same and have varying usage patterns we are developing and providing mobile phones to the market that provide users with many different choices.”

The ‘LG Optimus Series’ is the result of extensive consumer research and development that delved into the way people gather information in today’s digital age. Ease of finding information is the top motivator in considering a smartphone purchase, according to a consumer survey conducted by LG. The research also looked into what consumers liked and disliked about some of today’s most popular communications devices. Not surprisingly, user friendliness and fast response time were high on consumers’ lists.

The two android-powered smartphones in the pipeline for the Australian market -- LG Optimus One with Google™ and LG Optimus Chic -- incorporate the speedy Android Platform 2.2 (Froyo).

LG Optimus One with Google™ offers the latest in Google™ mobile features and connects seamlessly to the world according to Google™. Its ability to connect effortlessly to Google’s Android Market™ delivers an unfiltered and genuine smartphone user experience. Also, a convenient user interface and diverse multimedia options ensure a mobile environment that makes this device one of the easiest to use on the market.

The LG Optimus Chic caters to fashion aficionados with its tasteful design incorporating soft and smooth lines. The handset’s sleek curves challenge the perception that advanced Android devices only appeal to the hardcore tech crowd.
Beyond smartphones, LG will be introducing its first tablet device later this year. Running on the Android Platform, LG’s tablet will deliver vastly superior performance while still managing to be thinner and lighter than competing devices.

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LG Australia


About LG Electronics Mobile Communications Company
The LG Mobile Phones Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology.
LG Australia
P: (02) 8805 4000
W: www.lg.com/au/

LG Electronics Mobile Communications Company


The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com/au
Lena Sachs
P: 02 8281 3875
W: www.lg.com/au

Keywords

smartphone, android, touch phone, camera phone, optimus, lg, australia

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