Monday, March 21st, 2016 - Rudd Industrial

Midvale based industrial services company, Rudd Industrial, says that when your team’s morale and loyalty are stretched to the limits, motivators outside of salary increases are crucial.

“We’ve been in business for over 32 years, and like others in the resources industry, we’ve been impacted by the current downturn,” said Rob Broadfoot, Territory Manager and Midvale Branch Manager for Rudd Industrial

“For us to put our best foot forward in business however, we need a team of experienced, enthusiastic staff who are committed to making the business a success.

“We can’t currently motivate our team with the expectation of higher wages in the short term, so instead we’ve looked at motivating our team via other methods,” he said.

“We give our staff the opportunity to have their say, to be listened to, and to have a real opportunity to influence what is happening in the business.

“We also value every individual and the contribution they make, and this is demonstrated by expressing thanks for achievements.

“Consistent communication is key and the entire team needs to understand that our aim is to provide the best possible service to our clients, at a competitive price,” said Rob

“Our motivational approach is working, over two-thirds of the Rudd Industrial team have been with us for more than five years, and over a quarter have been with us for more than a decade. Our staff members average over 10 years of experience in their fields.

“Making sure our team has high morale and enthusiasm will be key to our ongoing success in the market in the long term.”

Last year Rudd Industrial won the Swan Chamber of Commerce Mining Services Award.

Contact Profile

Rudd Industrial

Rudd Industrial is a Western Australian owned and operated company that has been supplying a wide range of industrial and mining supplies and equipment as a “one stop shop” in Perth and throughout regional WA since 1984.

Rob Broadfoot
P: 0407944034


Rudd Industrial, Swan Chamber of Commerce



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