Friday, March 18th, 2016 - Axis Toys

Time for Bed with Little Kiwi and Little Koala

Axis Toys is delighted to launch the Little + Sleepy range into the newborn gifting market in Australia. This beautifully illustrated range of books, soft toys and a sleep Journal - which can be purchased separately or as a kit - are written and designed by New Zealand top selling author Kat Mereweather. Her beautiful depiction of a Sleepy Koala and Sleepy Kiwi allows a wonderful tactile experience for parents and their newborn child to help establish positive reading and sleep routines.

Little + Sleepy is the story two friends with complimentary skills and a passion for bringing new ideas to life. Kat Merewether is a New Zealand illustrator and author, currently achieving massive success with her own range of books about a little kiwi called Kuwi. Anneliese works with NZ artists developing ranges of products for the gift market through her company Tikitibu

This gift set is a combination of products created to assist newborns with sleep and settling routines. One of the biggest benefits of the Little + Sleepy range is that babies can actually see it.  The first few months of a baby’s life can be pretty blurry, the one thing that they are able to see is the large dark circle that their food comes from.  Up to about 3 months of age, babies' eyes do not focus on objects more than 8 to 10 inches from their faces.

Sleepy books are designed to engage babies right from birth, with bold black and white graphics that babies can actually see. They are durable, matte laminated board books with a wipe clean surface. Designed to help mum and dad establish really healthy sleep time routines through reading to them from day one, and because the babies can actually see the books they respond to it, so great feedback for new parents.

Further down the track, the book is a great first reader particularly for children with dyslexia. The author is dyslexic herself, so she has designed the book in a dyslexic-friendly format, from the fonts to the non-use of any glyphs or serifs that can present reading obstacles. The sentence structure is also designed to be easy to read, using repetition and onomatopoeia rather than forced rhyme, so it is more natural to read aloud and encourage a relaxed transition to sleep.

As babies grow and the story is understood the soft pillow toy becomes a tool for getting little ones to sleep, “Now it’s time for you to sleep so Sleepy Koala can wake up and look over you,” when the book and toy are combined they can be used as a special bedtime trigger.

Designed with love, the Sleepy Journal is the perfect first gift. Right from birth new parents are encouraged to record all the sleep times of babies so they can track where they are at with sleep and feed times. The book has down to earth sleep tips from real mums and encouraging messages that reassure, ground and allow tired parents to giggle a little.

Perfect for baby shower gifting the kit is packaged in a practical printed cotton bag that includes:

1 x Sleepy Kiwi/Koala Board Book

1 x Sleepy Kiwi/Koala Toy

1 x Sleep Journal

The Sleepy Koala book is now available and the rest of the range will become available over the next three months in Australia.

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Axis Toys

Since 2004, Axis Toys has specialised in distributing quality imports for Australia and New Zealand within the toy, gift and lifestyle markets sourced locally and from Sweden, Finland, Germany, Poland Spain and China. Our quality product range is primarily niche oriented - each product bringing a very strong point of difference to its category. All our suppliers’ products conform to the latest safety standards and we are able to supply disclaimers for each supplier to verify this fact.

Axis Toys is the exclusive distributor in Australia and New Zealand for DoodleArt, Goetz, Lundby, Micki, Miniland, PlayBox, Plasto, Cayro, Wooden Story, Little + Sleepy and Goldfish Gifts. They are also the developers of the new ColourAway and Scribbla brands. They are the exclusive distributor for WWF in Australia and the agent for Steiff Bears in Australia and New Zealand. Axis Toys is a member of the Australian Toy Association.

Paula Opfer
P: 02 9986 3466


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