Tuesday, March 15th, 2016 - WiseGuyReports

Sexual Wellness Global Market 2016 to 2020

WiseGuyReports.com adds “Sexual Wellness Global Market 2016 to 2020” to its research This market research report presents a detailed segmentation of the global sexual wellness market by product category (sex toys, contraceptives, personal lubricants, exotic lingerie, and pregnancy tests), by distribution channel (mass retailers, online stores, adult and specialty stores, and drugstores), and by geography (APAC, Europe, North America, and ROW). The key vendors identified in the market are Ansell, BioFilm, Church & Dwight, Doc Johnson, and Reckitt Benckiser.

Overview of the sexual wellness market

In this market research report, Technavio’s analyst has estimated the global sexual wellness market to grow at an impressive CAGR of more than 7% during the forecast period. The increasing customer acceptance for experimenting with sexual practices is one of the key growth drivers for this market. With the growing exposure to the Internet, TV shows, and erotic fictions, consumers around the world are shedding their inhibitions and experimenting with sexual practices. Moreover, the rise in awareness of safe sex practices is also prompting individuals to be more understanding of the use of sexual wellness products. Also, the changes in societal pressures and morality issues have altered the customer’s perception about sexual wellness products, and this will propel the growth prospects for sexual wellness products globally.

Factors like the recent advances in 3D printing technology to impel the opportunities for market growth until the end of the forecast period. Since sexual wellness products are mostly associated with crude shapes and indecent images, the vendors in the market are blending designs and functions to introduce new products that break away from the conventional products and instead look modish and sophisticated. With the introduction of the 3D printing technology, vendors are trying to combine unique designs with advanced functions to cater to the needs of the end-users. For instance, Intiimi Technologies has designed products that monitor the body during sexual activity and displays the data on the user’s smartphone. Furthermore, manufacturers have introduced solutions that make sexual 3D printed products like sex toys and condoms available for immediate use. With online channels promoting these products, the growth prospects of the sexual wellness market will have a positive outlook during the forecast period. 

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Product segmentation and analysis of the sexual wellness market

  • Sex toys
  • Contraceptives
  • Personal lubricants
  • Exotic lingerie
  • Pregnancy tests

In 2015, the sex toys segment dominated this market and accounted for more than 50% of the market share. Currently, the sex toys available include dildos, vibrators, dolls, games, cock rings, jingle balls, and bondage gear. Vendors are trying to dissociate the stigma attached to the sex toys market and shift products to mainstream shelves. Therefore, the increasing number of individuals experimenting with sex toys will spur the growth of this market segment during the forecast period.

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Geographical segmentation and analysis of the sexual wellness market

  • APAC
  • Europe
  • North America
  • ROW

In this market research, the analysts have estimated APAC to be the largest market for sexual wellness products and is expected to account for nearly 40% of the market share until the end of 2020. Factors such as the availability of sexual wellness products online and the rising popularity of sexual enhancement supplements, condoms, and personal lubricants in mainstream market in Asia will spur the growth of this market in APAC.

Competitive landscape and key vendors

The global sexual wellness market is highly fragmented owing to the presence of several private players in the market. While condoms are available in most pharmacies, drugstores, and other merchandise stores, other sexual wellness products are mostly available in underground markets due to societal norms. Vendors are trying to reach out to their customers and making them more comfortable with the idea of buying these products. The vendors offer products across various price ranges catering to both the premium and low-end segments.

Key vendors in this market are -

  • Ansell
  • BioFilm
  • Church & Dwight
  • Doc Johnson
  • Reckitt Benckiser

Other prominent vendors analyzed in this report are Adam & Eve, Ann Summers, Bayer, Beate Uhse, Bijoux Indiscrets, Caya, Dico, Eau Zone Oils & Fragrances, Fuji Latex, Good Clean Love, Intimate Organics, Jimmyjane, LELO, Liberator, Lipocine, LoveHoney, OhMiBod, pjur, Pure Romance, Sagami Rubber Industries, Tenga, The Female Health Company, YES.

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