Cricket Equipment Global Market 2016 to 2020
WiseGuyReports.com adds “Cricket Equipment Global Market 2016 to 2020” to its research database.
This market research report includes a detailed segmentation of the global cricket equipment market by product type (cricket bats, cricket balls, cricket protective gear, and others), by distribution channel (specialty and sports shops, department and discount stores, online stores, and others), and by geography (Americas, APAC, Europe, and MEA). The key vendors analyzed in this market study are Adidas, Gunn & Moore, Sanspareils Greenlands, Dunlop Slazenger, and Sareen Sports.
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Outlook of the global cricket equipment market
Technavio’s market research analyst predicts the global cricket equipment market to grow at a CAGR of approximately 3% until 2020. A critical factor driving this market is the growing demand for advanced cricket equipment. The use of integrated sensors in certain cricket equipment, which are capable of measuring the athlete’s performance and their environmental conditions, is augmenting the demand for the advanced cricket equipment. Moreover, factors such as the populace’s growing preference for a healthier lifestyle will foster the demand for equipment that aid in outdoor sports activities. This increase in the preference for outdoor sports activities will, in turn, propel the demand for cricketing equipment during the forecast period.
Another factor that impels the prospects for growth in this market is the growing popularity of cricket. Recently, it has been observed that the popularity of cricket as a sport is on the rise. This, in turn, will increase the demand for cricket equipment across the globe. With the growing popularity of this sport, a number of major cricket matches and leagues are also being organized. This increase in the organization of cricket matches and leagues will help to foster the revenue generating capacity of this market, which in turn will result in market growth until the end of 2020.
Product-based segmentation of the cricket equipment market
- Cricket bats
- Cricket balls
- Cricket protective gear
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In this market analysis, analysts have estimated the cricket bats segment to account for more than 54% of the total market share by 2020. Recent innovations in the development of cricket bats is a major factor that will impel this market segment’s revenue-generating capacity until 2020. This segment was closely followed by the cricket balls segment, which is anticipated to be the fastest growing market segment due to its high replacement rate.
Segmentation by distribution channel and analysis of the cricket equipment market
- Specialty and sports shops
- Department and discount stores
- Online retail
The specialty and sports shops segment accounted for around 49% of the total market share in 2015. Since these stores carry a large portfolio of products and provide the required support and information to consumers, their overall market share is envisaged to increase during the forecast period. Also, factors such as their ability to advise customers via an expert customer service personnel will result in this market segment’s high growth during the predicted period.
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