Football Equipment Global Market 2016 to 2020
WiseGuyReports.com adds “Football Equipment Global Market 2016 to 2020” to its research database.
This market research report presents a detailed segmentation of the global football equipment market by product type (football boots, football, football protective gear, and others) and by distribution channel (specialty and sports shops, department and discount stores, online stores, and others). It outlines the market shares for key regions such as the Americas, APAC, Europe, and MEA. The key vendors analyzed are Adidas, Lotto, Nike, Puma, and Under Armour.
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Market outlook of the global football equipment market
Technavio’s research analysts predict the global football equipment market to grow at a CAGR of approximately 3% between 2016 and 2020. The increasing awareness of a healthy lifestyle has propelled people towards gaming and other sports activities. This, in turn, is driving the demand for football equipment. Moreover, major sporting events for football are on the rise, which will aid in garnering more popularity for the sport and thereby aid in market growth during the forecast period. For instance, the FIFA World Cup held in 2014 was broadcasted in more than 244 countries and had a viewership of more than one billion people, which clearly indicates the magnitude of interest generated by such sporting events.
The launch of sports campaigns and celebrity endorsements are expected to fuel market growth during the forecast period. Many vendors also name their equipment series after popular sports players to help propel sales, cashing in on the celebrity fan following. For instance, Nike currently has a $13.4 million per year deal with Cristiano Ronaldo for its product endorsements. Such celebrity endorsements are expected to garner more interest in sporting activities in the coming four years.
Segmentation by product and analysis of the global football equipment market
- Football boots
- Football protective gear
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The football boots segment dominated the market during 2015, with over half of the market share. The increasing innovation in football boots is one of the key reasons adding to the growth of this segment. It is also the fastest growing segment as it has regular launches which are endorsed by celebrities.
Segmentation by distribution channel and analysis of the global football equipment market
- Specialty and sports shops
- Department and discount stores
- Online retail
Specialty and sports shops accounted for well over 40% of the market share during 2015. These stores carry a large portfolio of products and provide the required support and information to consumers via expert customer service personnel.
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