Wednesday, February 24th, 2016 - NewsMaker

Faster Processing, More Flexible In-Store Options and Tighter Integration With On-Device App Offer Unprecedented Flexibility to Meet Customers' Needs While Reducing Service Times

BARCELONA, SPAIN -- (Marketwired) -- Feb 23, 2016 -- Today, Cellebrite, the leading developer and provider of Mobile Lifecycle solutions, is broadening its omni-channel offering by launching two new in-store platforms - Touch2 and Tablet - to enable operators and retailers to streamline customer experience, keep consumers' mobile devices in peak health and empower employees to be experts.

Touch2 is the next generation of Cellebrite's standalone in-store solution, which alleviates IT constraints while empowering retail associates to deliver fast, consistent service across the full mobile customer journey. Touch2 boasts content transfer speeds which are up to 3 times faster than its predecessor, so customers can walk out working significantly faster.

Cellebrite Tablet allows retail associates to get closer to their customers by offering the full range of Cellebrite functionality on the associate's existing point-of-sale tablet. The platform includes a dedicated mini-PC which is controlled by any tablet in the store, freeing up the associate to focus on delivering exceptional customer experience and driving revenue growth.

Touch2 and Tablet, along with Cellebrite DeskTop, enable operators to deliver Cellebrite's industry-leading services with the platform most suited to their business environment. The services include: Content Transfer, Diagnostics, Secure Wipe, Automated Buyback, Software Updates and Automated App Distribution, all of which enable operators to deliver easier and more efficient mobile device customer care.

Each of these platforms, when combined with Cellebrite's on-device app can deliver an optional hybrid content transfer experience. This new "hybrid" service delivery model minimizes time and effort at the point of sale by transferring only the content from an old phone needed for a customer to obtain immediate productivity on a new device, while shifting the more time-intensive task of moving large volumes of multimedia data to the self-service mobile app. The seamless transition from tethered to wireless solution, coupled with increased flexibility and transparency regarding what and how much content to transfer allows retail associates to meet each customer's needs and manage store traffic

The mobile app also serves as the vehicle for delivering Cellebrite's Self-Care Diagnostics, which offers proactive care for consumers to optimize their devices, as well as detect and correct phone problems by themselves. This offering helps operators and retailers to drive after-sales customer satisfaction while deflecting traffic away from the contact center and retail locations when phone problems occur.

"Mobile operators and retailers are looking to differentiate themselves through exceptional customer experience, while at the same time delivering on operational efficiency goals," said Amir Lehr, EVP, Products & Business Development, Mobile Lifecycle at Cellebrite. "Cellebrite is committed to helping our customers succeed through providing platforms and services that suit their specific business requirements and operating environments, and by delivering flexibility and high-performance across both manned and self-service channels."

Cellebrite will showcase these industry-leading solutions for Mastering the Mobile Experience at Mobile World Congress, February 22-25, 2016 at Hall 6, Stand H37.

About Cellebrite

Cellebrite is a world leader in providing Operators, Retailers and Aftermarket Service (AMS) Providers, with advanced mobile lifecycle solutions to enhance the customer experience, increase revenue, improve satisfaction, and reduce cost. With delivery channels in-store, on-device, and over the web, mobile retailers can take advantage of Cellebrite's full suite of mobile lifecycle solutions: diagnostics, secure wipe, content transfer, application delivery, automated phone buyback and analytics. In addition, Cellebrite offers retailers monitoring, statistics and analysis of all activities. Cellebrite's global leadership is demonstrated through its deployment of over 150,000 units at more than 200 mobile operators and retailers globally, representing well over 100,000 stores handling hundreds of millions of transactions per year.

Founded in 1999, Cellebrite is a subsidiary of the Sun Corporation, a publicly traded Japanese company (6736/JQ).

Jeffrey Starr
[email protected]

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Cellebrite's Mobile Lifecycle Division Launches Next-Generation Platforms Help Mobile Operators Retailers Master Omni-Channel Customer Experience


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