Wednesday, June 16th, 2010 - 50and, the first 'baby boomer' online dating and social network made by Australians for Australians, launches its exciting new services at Fun For Over 50s Lifestyle Expo this weekend (June 5-6, Kingston City Hall, Moorabbin, Vic).

50and founder Liz James and her team will be there to talk to visitors to the show, which is a community project by the Rotary Clubs of Bentleigh Moorabbin Central, Hampton and Mordialloc.

50and offers opportunities for anyone in the baby boomer and above group (born after 1964) to begin new friendships and use 50and as a source of support, confidence and fun.

"A lot of our members are looking for love the second time around," Liz says. "But you might be an 'empty nester' looking for new friends, you might be looking for a date or someone who shares your love for classic cars - or you might even be looking for a travel companion.

"These days, '50and' means 50 and fabulous, 50 and ready for a new start, 50 and a great catch, 50 and the best is yet to come…!"
50and is clear, simple and quick to use so members can begin meeting people straight away.
“50and people have created so much music, innovation and opportunity for the next generation, yet there are very few services catering only for them,” says Liz, who has a decade of building successful online communities under her belt.

The site gives some clear benefits over dating sites aimed at a generic audience of all ages.
"Our goal is also to create a social network and online community for singles and couples in the 50 plus age range.

"Come and visit 50and at Fun 4 Over 50s - we have some special giveaways on the day!"

For more information about the Fun for Over 50s Lifestyle Expo, visit:

For more about 50and, visit

Contact Profile


Developed in Australia by a team with a 10-year track record of building successful niche online communities, 50and specialises in online dating for senior singles and mature dating.
Leila Henderson
P: 0414 69 70 71


Online dating, senior dating, mature dating



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