Sunday, June 20th, 2010 - 50and
Introducing 50and - online meeting place for baby boomers… and beyond

Social dating service 50and has today launched a brand new online meeting place to make meeting people online for fun, friendship and love easy and safe for today’s active “never grow old” Australians. brings together the best of dating sites and social networking sites to form a community for ‘social dating’.

50and founder Liz James says the community caters to an “independent, tech savvy and social group” who are much more active about seeking new relationships than previous generations.

“50and people are a dominant force in society,” James says. “The team here at 50and believes that there aren't enough quality websites out there to cater for their needs, which is why we created 50and.

“We have made 50and clear, simple and quick to use so you can begin meeting people straight away.”

James says that the total focus of 50and is on mature dating and friendship, providing a supportive community as well as the opportunity to find love and companionship.

50and really means ‘around 50’ – it also means 50 and fabulous, 50 and ready for a new start, 50 and a great catch, 50 and the best is yet to come….!”

James says that the site gives some clear benefits over dating sites aimed at a generic audience of all ages.

“But 50and is not only for mature dating," James adds. "Our goal is also to create a social network and online community for singles and couples in the 50 plus age range. We encourage members to begin new friendships and use 50and as a source of support, confidence and fun, as well as providing the opportunity for dating.”

50and aims to solve some of the challenges faced by older singles, who may have more time on their hands but no one to share it with.

“At 50and you’ll find like-minded people who share your interests,” James says. “We have put in place guidelines for safety and privacy policies that will help our members not just stay safe but feel comfortable about re-entering the dating arena. Many of our members may be new to dating after being in a long-term partnership and we are here to guide them through what can be quite a scary time.

50and is here for you as a community where you are always welcome, where you can continue old friendships and start new ones, where you’ll be rewarded with more companionship at a time when people once experienced more loneliness.

“Luckily, times have changed – for today’s over 40s, entering the ‘third age’ can truly be a new beginning.”

Visit to start meeting new people right away - and when you join 50and as a founding member before August, you’ll receive a lifetime VIP membership!

Contact Profile


50and has been developed by a team with a 10-year track record of building successful niche online communities. We specialize in online dating for senior singles, from baby boomers and onwards.
Leila Henderson
P: 0414 69 70 71


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