- This acquisition will expand Puratos’ operations in Australia and New Zealand
- Increased investment in local R&D will drive industry innovation
- Wider choice of tailored and locally manufactured products for baking businesses
- Additional local investment creates future job opportunities and supports local growers
Sydney, 5 February 2016 – Puratos Australia-New Zealand, which offers a wide range of innovative bakery, patisserie and chocolate products, acquires the Australian Melbourne Jam Manufacturing dedicated to the production of fruit and patisserie fillings for artisanal and industrial customers. This acquisition opens the door for Puratos Australia-New Zealand to grow in local manufacturing, more investment in local R&D, wider industry access to locally made, innovative and tailored products along with future job opportunities for the local community and ongoing support of local growers.
Puratos commitment to Australia and New Zealand
Having operated in Australia and New Zealand for 4 years, Puratos places high priority on upscaling local production to ensure that the group continuously meets the growing customer demand for premium quality, Australian-made products. This acquisition highlights Puratos’ commitment to invest and strengthen its presence in Australia and New-Zealand.
Peter Deriemaeker, Markets Director for Asia Pacific, Middle East and Africa comments, “Puratos has invested strongly in this market for several years now. We aim to continuously improve our offer according to the evolving needs and expectations of customers and consumers. The acquisition of Melbourne Jam Manufacturing, a successful local enterprise, will help us to meet the specific needs of the full range of baked goods businesses, from artisan, semi-industry and industry to supermarket and food service.”
A business success story
A family-owned food processing business founded in 1925, Melbourne Jam Manufacturing Co is an Australian success story. Carey Baker-Mackie, Managing Director of Melbourne Jam Manufacturing Co, says, “This acquisition will ensure the business continues to grow and build upon its ninety-year heritage. We trust Puratos with this legacy; Melbourne Jam Manufacturing Co products are complementary to those of Puratos Australia and will continue to be available through the established network of distributors in Australia, New Zealand and the Pacific Islands.” It has now become one business under the name of Puratos Australia-New Zealand.
An acquisition that delivers great advantages for local industry
This acquisition will offer multiple benefits for the customers. Firstly, Puratos will expand business to all states in Australia thanks to the existing national distribution network of Melbourne Jam Manufacturing Co, and will benefit from its large-capacity, Melbourne-based production facility. Secondly, the complementary R&D teams, along with local production, will strengthen Puratos’ capability to customise products for specific applications and processing requirements. This will in turn drive innovation in the Australian baked goods industry. Thirdly, Australian and New Zealand customers - artisanal, retail, food service and industrial - will benefit from an even wider selection of the highest quality, innovative and locally manufactured products that can be customised for specific requirements. Finally, employment opportunities for local communities are anticipated to increase with the creation of new roles and more jobs in the future.
Peter Deriemaeker concludes, “This acquisition highlights Puratos’ ambition to expand and further develop our range of high quality, innovative and locally made products made in various regions across the world. It is a true win that gives us the means to accelerate our long term plans and strengthen our market leader position in the sector.”
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About Puratos Australia-New Zealand
Puratos Australia-New Zealand is the local subsidiary of the international Puratos group, which offers a full range of innovative products, raw materials and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. The headquarters are located on the outskirts of Brussels (Belgium), where the company was founded in 1919. Today, Puratos products and services are available in over 100 countries around the world. In many cases, they are produced locally by over 65 subsidiaries. Above all, Puratos aims to be ‘reliable partners in innovation’ across the globe to help Puratos customers deliver nutritious, tasty food to their local communities.
Puratos Australia-New Zealand
Marketing Director for Asia Pacific
T +603 62593230
T +61 402 622 348
Puratos Australia/New Zealand
Unit 15, 40-42 O’Riordan Street
Puratos Group Marketing Services Director
+32 (0)2 481 44 44
Melbourne Jam Manufacturing Co
4/25 Claremont Street
South Yarra Vic 3141
T: +61 3 98240305
F: +61 3 9824 1022
M: +614 18361262