Retailers Gain Valuable Inventory and Shopper Insights to Optimize the Customer Experience and Drive Sales
NEUHAUSEN, SWITZERLAND and NEW YORK, NY--(Marketwired - Jan 18, 2016) - NRF Big Show & EXPO -- Tyco Retail Solutions (www.tycoretailsolutions.com) today unveiled its new TrueVUE fitting room analytics at NRF Big Show 2016. New inventory, traffic intelligence and loss prevention use cases that extend data visibility into the fitting room area provide retailers with the power to better serve clients, while minimizing loss in this traditional "high risk" security zone. In addition, RFID technology helps retailers gain new insights into what items were tried on and purchased. By collecting actionable information, store associates can engage with customers and their clothing selections to deliver personal service to drive sales. Tyco's fitting room analytics solution offers retailers impactful insights across customer engagement, merchandising, loss prevention, and operations.
Fitting rooms represent extremely valuable square footage for apparel retailers. Preliminary studies reveal that two out of three customers who visit a fitting room are likely to buy, and their average sale is two times larger when compared with customers who simply browse and buy. Average sales can be three times larger when store associates provide fitting room assistance.1 Apparel retailers have not had access to analytics to help maximize their opportunity in the highest conversion zone in their stores, until now.
Tyco's TrueVUE fitting room analytics deliver key metrics to help retailers answer critical questions related to performance, conversion, efficiency and sales such as:
- What items go into the fitting room, and are they purchased?
- What is the mix of items, and how does that affect total purchase value?
- Are items being removed by associates in a timely manner?
- Are delays in returning items to the sales floor causing out-of-stocks?
- Are tags being removed from items?
- Do large quantities of similar items indicate a potential theft event?
- Is staffing in sync with the peak days and times of shopper activity?
"The fitting room is the buying decision zone and the most important area to engage with customers for an optimal in-store experience," said Nancy Chisholm, President, Tyco Retail Solutions. "As a perfect place to upsell customers and offer superior service, retail executives need real-time insights to properly staff, track inventory and minimize theft. Tyco's latest fitting room analytics solution helps apparel retailers to maximize profitability from this key area within their stores."
To learn more about the portfolio of Tyco Retail solutions, please visit booth #1363.
About Tyco Retail Solutions
Tyco Retail Solutions is a leading provider of integrated retail performance and security solutions, deployed today at more than 80 percent of the world's top 200 retailers. Customers range from single-store boutiques to global retail enterprises. Operating in more than 70 countries worldwide, Tyco Retail Solutions provides retailers with real-time visibility to their inventory and assets to improve operations, optimize profitability, and create memorable shopper experiences.
The Tyco Retail Solutions portfolio for retailers is sold direct through Tyco businesses and authorized business partners around the world. For more information, please visit TycoRetailSolutions.com or follow us on LinkedIn, Twitter, and our YouTube channel.
TYCO and the product names listed in this document are marks and/or registered marks. Unauthorized use is strictly prohibited.
1 Fit Happens - Analog Buying in a Digital World, Marge Laney, Legacy One Authors
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