Wednesday, December 23rd, 2015 - mememe productions pty ltd

Eco champions receives $300,000 to get funky in the compost with kids and families 

dirtgirl, scrapboy and costa get into compost

EMMY® Award-winning mememe productions – the tiny team from the little town of Camira Creek in the Northern Rivers – who created ABCKids hit shows dirtgirlworld and Get Grubby TV is delighted to announce Compost Rocks! a new project to encourage families in New South Wales to get grubby outside with recycled organics diverted from landfill … aka COMPOST!

“This is a mission compostable on a grand scale” says dirtgirl, “and it’s come at my favourite time of year: the season to get grubby! We’ve just celebrated World Soil Day with Costa’s new song about dirt and our Mud-Pie-a-thon, and now we’re rehearsing my Get Grubby Musical which premieres at the Sydney Opera House in January.”

With support from the NSW EPA’s Waste Less Recycle More program, Compost Rocks! will lead this uber-grubby generation of planet-loving preschoolers and their families to love compost and learn all about why it’s so important.

"We’re aiming to show everyone how to turn their spoils into soils,” continues dirtgirl “we want everyone in our community to fall in love with compost, which is created from diverting organic waste from landfill, and use it to feed our gardens.”

The project will create a new library of content, including songs and videos starring dirtgirl, scrapboy and Costa the garden gnome.

Webisodes and community service announcements will be shared widely on TV, online and on social media through dirtgirl’s online community of almost a million people. The characters will share their love of compost and why it is so good for the planet; and show a heap of ways to use it, from feeding fruit trees and veggies to growing pretty plants that create habitat for bees and other beneficial bugs. They’ll challenge you to get funky in the compost, all the while keeping the message simple … Compost Rocks! 

The new Compost Academy website will provide interactive, step-by-step resources for parents and families to support their own composting, worm farming and gardening. It will be a ‘compository’ of all things decomposable and its uses – from repotting balcony plants to growing food on the nature strip.

Compost Rocks! will also create a new tool kit for all NSW councils, providing educational and promotional resources about compost for their educational programs, to help spread the compost story around, encouraging new shoots and growth in our local communities.

This project is supported by the NSW EPA as part of Waste Less, Recycle More, funded from the waste levy.




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Further information: Cate McQuillen 02 6661 9178

Notes to editors:

  1. In 2013, mememe productions Pty Ltd won an International EMMY® in for dirtgirlworld and won Interactive Producer of the Year at the Screen Producers of Australia Awards.
  2. In 2015, co-creator Cate McQuillen won Best Children’s Director for Get Grubby TV at the Australian Directors’ Guild Awards.
  3. If the soil dies, we die. It’s as simple as that. We need compost, you better believe it.
  4. Download Costa’s song ‘Down and Dirty’ at
  5. Dirtgirl’s Get Grubby musical premieres at the Sydney Opera House on 19 January 2016. Tickets:


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mememe productions pty ltd

The Emmy award winning team of Cate McQuillen and Hewey Eustace create, produce and manage mememe (ME ME ME) productions and it's all done 'down on the farm' in Northern NSW, Australia.

Their mission is to produce relevant, cutting edge, musicentric transmedia storytelling for a generation of digital natives. mememe productions is home to the smash eco- hits dirtgirlworld and get grubby TV

Cate McQuillen
P: 02 6661 9178
M: 0427 619 178

Geof Webb

P: 02 6661 9178
M: 0400 698470


compost, new year's resolutions, market development, kids and compost, gardening, food and organic waste, funds head to the bush




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