Tuesday, December 8th, 2015 - Roy Morgan Research

Roy Morgan Research’s Business Confidence declined marginally by 0.6 points in November (down 0.5%) to 118.7 but remained above the five-year average (116.9). This decline in confidence was probably to be expected, given the big increase in the two months following Malcolm Turnbull becoming Prime Minister, which saw business confidence increase by 16.3%.

These November 2015 figures are the result of 924 interviews with a cross-section of businesses across Australia.

The level of Business Confidence in November is very positive for the economy, particularly as at this stage it has largely retained the elevated level of the initial honeymoon period for the Turnbull Government.

The ANZ-Roy Morgan Consumer Confidence averaged 115.0 during November; this was up from the October average of 113.1, but by the end of November it had fallen back to 112.8. This shows that it is often difficult to maintain the initial improvement after a major leadership change, particularly if there are adverse world events and local issues impacting on confidence.

Monthly Business Confidence -- Australia


Source: Roy Morgan Business Single Source (Australia), December 2010-November 2015. Average monthly sample last 12 months, approx. 943.

The small drop in Business Confidence in November was a result of only marginal declines in both the five-year economic outlook and the view that the next 12 months would be a good time to invest in growing the business. However, both of these measures remain at positive levels and are above the five-year average.

Norman Morris, Industry Communications Director, Roy Morgan Research says:

“It is a positive sign that Roy Morgan Business Confidence has continued at a strong level, given the fact that the ASX not only declined during November but was also subject to considerable volatility. Other potential negative impacts on confidence were major international events such terrorist attacks and the global climate meeting in Paris; on the local scene, issues included a renewed focus on the budget deficit, the iron ore price and speculation on tax reforms.

“There are some good indications that increased confidence in some sectors will help make up for the decline in mining. In November, confidence increased in manufacturing, construction and accommodation/food services. The highest levels of confidence are currently in education/training and retail. The sectors that are not so confident include personal/repair/other services, information/media/telecommunications and health care/social assistance.

“Roy Morgan Business Confidence varies by state, and during November, Tasmania was ahead, followed by Victoria, New South Wales, South Australia, Western Australia and Queensland.

“Over the last month confidence among small and medium/large businesses has improved but micro-businesses have shown a small decline.

“To maintain strong business confidence it will now be necessary for the federal government to take action that will convince businesses that they have a clear, detailed and fair plan for budget recovery and economic growth. The direction international events take will also have a major impact on business and consumer confidence but the government has only limited influence over these external factors.”

View this release in full on our website, where you can also download the PDF.

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Roy Morgan Research

Roy Morgan Research is Australia's best known and longest established market research and public opinion survey company. Roy Morgan Single Source is thorough, accurate, and provides comprehensive, directly applicable information about current and future customers. It is unique in that it directs all the questions to each individual from a base survey sample of around 55,000 interviews in Australia and 15,000 interviews in New Zealand annually - the largest Single Source databases in the world. The questions asked relate to lifestyle and attitudes, media consumption habits (including TV, radio, newspapers, magazines, cinema, catalogues, pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and recreation and leisure activities. This lead product is supported by a nationally networked, consultancy-orientated market research capability.
Samantha Wilson
P: (03) 9224 5268
W: www.roymorgan.com


business confidence, consumer confidence, retail, malcolm turnbull, manufacturing, construction, mining




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