Wednesday, May 26th, 2010 - Belden
World leader in signal transmission systems, Belden, has appointed Ellis and Company Limited (Ellisco) as the New Zealand distributor for its Hirschmann™ brand of equipment and devices for industrial applications and Ethernet solutions.

Headquartered in Auckland and servicing the whole of New Zealand, Ellisco is a specialised supplier and consultant in electrical and mechanical engineering equipment. Incorporated in 1903 — one year after Belden was founded, Ellisco has developed a wide range of products to supply to OEM's, wholesalers and industry.

Adam Callender, Belden's regional manager, Australia and New Zealand, said New Zealand is an important market and Ellisco has considerable experience in the industrial arena, having been involved with most industries in New Zealand, in particular, food and beverage, energy and transport.

"Hirschmann products are the world's best so we wanted to partner with a company that has the technical background to support products such as switches, firewalls and WiFi. Ellisco is also a dedicated distributor with national coverage, which was an important prerequisite in their selection," Mr Callender said.

"We are impressed with the longevity of the company and its staff that have remarkable tenure with Ellisco, and the respect they command in the market. We believe they will represent us enthusiastically in the New Zealand market."

Belden's cabling, connectivity and cable management products, when combined with Hirschmann Automation and Control products, provide an unparalleled set of solutions for industrial Ethernet networks. Only Belden provides solutions for Open System Interconnection (OSI) Layers 1, 2 and 3 to ensure customers’ networks are optimised for completely reliable performance.

Douglas Oliver, Ellisco national sales manager, said the company is very excited to represent Hirschmann in New Zealand.

"Hirschmann are the leaders in their field. Their products, coupled with our support and complementary products from other leading vendors such as Pilz, Balluff Lueze, Danfoss, Puls, Cavotec, Idem and Ceag, will ensure New Zealand industry is provided with the best and latest technology designed for their business.

"We are well known for our technical support and for stocking products to support our client base. Hirschmann is a great fit for our product range and our technical expertise," Mr Oliver added.

NZ enquiries: Tel: 64-9-570-5267 or email: [email protected]

General Belden enquiries: Tel: +612 9416 0693 or Email: [email protected]


Contact Profile


Belden Industrial Solutions
Belden offers a comprehensive line of industrial solutions consisting of Hirschmann™ switches and active networking devices, Lumberg Automation™ connectivity, and Belden cables, all manufactured to provide 99.999% reliability for any standard industrial, extreme environment or mission-critical applications.

Belden is also the only company to offer a complete industrial solution for Ethernet applications. This matched end-to-end system offers its users maximum uptime and complete peace of mind, no matter what the environment.


Sending All the Right Signals — from industrial automation to data centres, from broadcast studios to aerospace, from cutting-edge wireless communications to consumer electronics, Belden people are committed to delivering the best signal transmission solutions in the world. Its 8,000 associates worldwide work in copper cable, fibre, wireless technology, connectors, switches and active components to bring voice, video and data to mission-critical applications. With 2008 revenues of $2.0 billion, Belden has manufacturing capability in North America, Europe and Asia. It is listed on the New York Stock Exchange (BDC).
Mr Adam Callender
P: +612 9416 0693

Ellis and Company

Ellis and Company Limited was established in 1893 when a group of businessmen took over the existing business of Thomas Horace Ellis. The company was incorporated in 1903. Products in the early years were varied until 1920 when the company's foundation was laid in the supply of products in the electrical and engineering fields. The company has its head office/warehouse in Auckland, an office/warehouse in Christchurch and a sales engineer in Wellington. Its technical products distributor in the lower North Island, ITAC industries, manages this region.
Mr Douglas Oliver
P: +649 570 5267


Belden, Ellis and Company, Ellisco, Hirschmann, New Zealand distributor, NZ



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