Leading Ad Agency's Social Media Manager Gets Recognized for Work on Comcast's XFINITY Platforms
HUNTINGTON BEACH, CA -- (Marketwired) -- Nov 17, 2015 -- Peter Botello, 29-year-old Social Media Manager at ad agency Grupo Gallegos, has been named one of "CableFAX's Overachievers Under 30 for 2015."
Botello, who joined Grupo Gallegos from Univision in 2012, has directed the strategy that made Comcast's XFINITY Latino, one of the largest Hispanic-focused brand pages on Facebook, with more than 560,000 fans. He is also at the core of a team creating original social media content, and interviewing the biggest stars in Latino entertainment on red carpets and other special events. He was the only representative from any cable provider invited to receive special access to the final airing of the seminal Spanish-language show, Univision's Sabado Gigante.
"Whether breaking entertainment news on XFINITY social channels, or dishing out hard-hitting interviews on the red carpet, Peter parlayed hard work and passion into unparalleled success for Comcast's XFINITY Latino," said Botello's supervisor Chris Mellow, Director of Digital and Engagement for Grupo Gallegos.
Jose E. Velez-Silva, Executive Director of Multicultural Marketing Communication at Comcast: "CableFAX, a leading industry news provider, has now recognized what we've already seen on a daily basis for the past three years: Peter Botello, with his mastery of bilingual social media tools, is taking XFINITY Latino into the future of how customers and fans interact with brands in the social media space."
Botello is a 2010 graduate of California State University of Long Beach with a degree in Mass Media Communication & Rhetoric. He previously attended Santa Barbara City College, after winning a Cox Communications Scholarship in 2004.
CableFAX will honor Botello and other "Overachievers Under 30" winners at a ceremony in New York City on November 20. For more information on CableFAX's Overachievers Under 30 honorees or to purchase tickets to the celebration awards luncheon, visit CableFAX's event page.
About Grupo Gallegos:
Founded in 2001 by CEO John Gallegos, Grupo Gallegos is a full-service independent advertising and marketing agency dedicated to growing clients' businesses. Known for award-winning creative, Grupo Gallegos takes a total-market approach and currently leads the Hispanic market for Comcast, The Clorox Company, California Milk Processor Board (Got Milk?), JCPenney, Wonderful Pistachios, General Mills, Mitsubishi and Foster Farms, to name a few. For more information, please visit us at www.grupogallegos.com.
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