Wednesday, May 26th, 2010 - Toga Hospitality
More than three in four Australian business travellers (76 per cent) consider face-to-face meetings with customers and fellow business colleagues most effective, according to new research* by Toga Hospitality, owners of Medina Adina Apartment Hotels, Vibe Hotels and Travelodge Hotels. Technology is considered a poor substitute for meeting in person.

The global financial crisis during 2009 caused some Australian companies to cut back on business travel. However, the research shows that many organisations continue to see merit in sending employees interstate to engage with clients and customers on a personal level.

Despite the cutbacks, the average Australian business traveller embarked on over five overnight trips in the last year. A huge majority - four out of five - of the Australian business travellers surveyed by Toga Hospitality (82 per cent) said they had been away on business in the last six months. The survey also found that around half of al l business travellers (49 per cent) conduct meetings in their hotels whilst away on business.

Technology is considered a poor substitute for meeting in person. Despite advances in new types of technology for conferencing services, only one in ten business travellers (11 per cent) find video conferencing superior to face-to-face meetings. Only 8 per cent find conducting meetings by telephone more effective.

“When it comes to business, ‘face-time’ is invaluable and helps reinforce the all-important relationships that propel businesses forward. While the travel industry has certainly felt the effects of the recent economic downturn, Australian businesses still see the value in sending their team members across the country to see customers,” said Rachel Argaman, CEO at Toga Hospitality.

“We recognise that regular travel can take its toll on team members, so we ensure that all Toga Hospitality hotels are well-equip ped to support business travellers. Our hotels offer high-tech businesses centres and meeting zones, as well as laundry services and dining options to help guests relax and feel more at home. Our hotel teams work hard to ensure that visitors on business trips enjoy a comfortable and soothing environment after a long working day,” Argaman concluded.

*Note to editors: This research was conducted in partnership with Galaxy Research on a sample size of 405 respondents and distributed throughout Australia.

Summary of survey results:

• Three in four Australian business travellers (76%) consider face-to-face meetings the most effective way of running a successful business
• Almost half all business travellers (49%) conduct meetings in their hotels whilst away on business
• Just one in ten business travellers (11%) find video conferencing superior to face-to-face meetings
• Only 8% find conducting meet ings by telephone more effective
• The average Australian business traveller embarked on up to five overnight trips in the last year
• Four out of five of the Australian business travellers surveyed by Toga Hospitality (82%) said they had been away on business in the last six months.

Contact Profile

Toga Hospitality


Toga Hospitality is one of Australia’s largest accommodation providers, currently operating 51 strategically located hotels and apartment hotels in Australia, New Zealand and Europe. The hotel brands include: Medina Apartment Hotels (23 locations across Australia), Vibe Hotels (seven locations in Australia) and Travelodge (16 locations across Australia and New Zealand). In Europe, Adina Apartment Hotels are located in Berlin, Frankfurt, Copenhagen and Budapest (five locations). www.togahotels.com.au
Tessa Anderssen
P: +61 (2) 9356 1005
M: +61 (0) 416 973 247
W: www.togahotels.com.au/

Galaxy Research


Galaxy Research is an independent marketing research and opinion polling company. Since being established in 2004, Galaxy has become a leading polling organisation and thought leader in Australia. For more information please see www.galaxyresearch.com.au/

W: www.galaxyresearch.com.au/

Keywords

Business, travel, travellers, meeting, relations, customers, face-to-face, person

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